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The Sugababes pushing the New Xbox Experience launch button.

LONDON - 19 November 2008 – The UK’s biggest girl band The Sugababes are all set to push the button on the all-new Xbox LIVE experience tomorrow night, with a very special performance in central London as they’ve never been seen before.

The Brit Award winners will be taking to the stage to launch the new service which is set to transform the Xbox LIVE experience for millions of entertainment fans with an all-new look and feel - making accessing great music, movies and games easier and more fun than ever before.

The chart-topping trio of Keisha Buchanan, Heidi Range and Amelle Berrabah will not only be wowing the party - hosted by TV star George Lamb - with an intimate set of new material from the forthcoming album, but will also be meeting their very own ‘avatars’ – totally interactive, speaking caricatures of themselves that will represent their online profile on Xbox LIVE. They’ll then be swapping real mics for flashing, wireless versions for a tongue-in cheek karaoke performance on new Xbox 360™ singing game, ‘Lips®’ which will see the girls dropping their trademark sound to perform a special song by another artist.

Commenting on their upcoming performance, new signing Amelle said: “We’re all really excited about tomorrow night. As massive music and movie fans, we were keen to get involved when we heard about the New Xbox Experience, and when we first tried out Lips last week you couldn’t get us off it! We love karaoke so it’s going to be great to sing a song and have a bit of fun on stage though I’m sure it’ll get a bit competitive as we each try and score the most points!”

The new Xbox Experience is launched today -- All your Friends and Favourite Entertainment with One Remote Control. More information can be found online at


For press information, please contact:

Kate Szlendak / 0118 909 5334 /

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 is expected to have a catalogue of 160 high-definition games by the end of 2006 and to be available in nearly 37 countries by the end of this year. More information can be found online at

About Xbox Live

Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across nearly 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at

Microsoft, Xbox Live, Xbox 360, LIPS and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


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