Microsoft's Xbox 360 has outsold Nintendo's Wii in Japan, according to figures from Enterbrain.
Following a new price point, the introduction of a bigger hard-drive and the release of Square Enix's Infinite Undiscovery, the console sold 28,681 units for the week ended September 14, according to a report by Andriasang.com.
Nintendo's Wii shifted 27,057 units, and the PlayStation 3 just 8050 units.
As with the price cuts announced for Europe yesterday, all three Xbox 360 SKUs have been reduced in price.
The Arcade unit retails for JPY 19,800, the Premium model for JPY 29,800 and the Elite for JPY 39,800.
Sales of the Microsoft console have now reached 717,275 units in Japan.