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Xbox 360 attach rate grows to 8.1 titles

Third-party software generates more revenue at retail than PS3 and Wii combined, claims Microsoft

The Xbox 360 has a software attach rate of 8.1 titles, according to Microsoft, with third-party games generating more revenue at retail for publishers than the Wii and PlayStation 3 combined.

That's according to Microsoft, in a month where third-party game sales on Xbox 360 topped USD 298 million.

"We've created the optimal line-up of experiences this holiday season for families seeking lasting entertainment value, particularly during rough economic times in the US and abroad," commented Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.

"We have the largest library of games, TV and movie content and the most expansive and rewarding social experiences. We're confident Xbox 360 will continue to drive record sales around the world this holiday and beyond."

Total software sales for the console in November reached USD 408 million, according to Microsoft.

The Xbox 360 sold 836,000 units in November, with Gears of War 2 one of the best-selling games for the system.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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