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Wurld Media Signs Kohnke Communications

Boutique PR Agency Specializing in Interactive Entertainment to Represent Peer Impact, the First Peer-to-Peer Network Supported By All Major Record Labels

FOR IMMEDIATE RELEASE

SARATOGA SPRINGS, NY - APRIL 13, 2005 - Wurld Media today announced that they have signed an agreement with Kohnke Communications, a public relations agency specializing in interactive entertainment. Kohnke Communications will handle public relations for Peer ImpactTM, Wurld Media's legal peer-to-peer (P2P) service. The first P2P supported by all of the four major record labels, Peer Impact's unique technology offers members cash back for sharing legal content. Wurld Media is currently expanding Peer Impact's catalogue to include digital content in the areas of interactive entertainment and motion pictures.

"As we extend our content offerings into the video game space, Kohnke Communications' expertise in the industry will be invaluable," said Gregory Kerber, Chairman and CEO of Wurld Media. "Peer Impact is the leader in the P2P space with unsurpassed security and efficiency, and we anticipate announcing significant interactive entertainment partnerships shortly."

"We look forward to sharing Wurld Media's very interesting business story, and working with them as they expand into interactive entertainment," said Erica Kohnke Kain, President and Founder of Kohnke Communications. "Our goal is to ensure that this useful service is well received by those looking to safely distribute digital content online."

For more information on Peer Impact, visit www.peerimpact.com .

About Kohnke Communications LLC

Kohnke Communications is a public relations agency specializing in games. With unparalleled experience and a location in the heart of the games community, the agency's services include crisis consultation, media training seminars, product introductions and event management. In addition, the company offers Game WireTM, a specialized news distribution system. More information about Kohnke Communications is available at http://www.kohnkecomm.com.

About Wurld Media, Inc.

Wurld Media is the parent company of several unique and innovative technology products, including BuyersPort Networks, LX Systems, Grow Hope and Peer Impact. Wurld Media has quickly become a leader in e-commerce with its technologies being implemented by such diverse organizations as the Elizabeth Glaser Pediatric AIDS Foundation and the United States Army. Founded in 1999, Wurld Media is a privately held company based in Saratoga Springs, New York. For more information about Wurld Media or its products and services, please visit www.wurldmedia.com.

CONTACT:

Erica Kohnke Kain

erica@kohnkecomm.com

415-777-4000

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