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World Cyber Games Announces Three Year Global Partnership With Philips amBX

Exclusive Hardware Sponsorship With Philips Includes The Formation Of The "WCG Philips amBX Cup Challenge" – A New WCG Sanctioned Gaming Tournament Utilizing The Immersive amBX Gaming Peripherals

NEW YORK, NY, Amsterdam, The Netherlands, March 13, 2007 -- The World Cyber Games (WCG), the recognized blue chip leader for international video game competitions, today announced a comprehensive partnership with consumer electronic leader, Philips Electronics' Gaming & Peripherals division. As an "Official Global Partner" for the next three years, Philips' exclusive hardware sponsorship designates Philips amBX accessories as the official Ambient Gaming Environment Systems at select WCG global events. Through the deal, the World Cyber Games will add a new element to their competitions -- the WCG Philips amBX Cup Challenge, -- as well as integrate the amBX peripheral devices into selected gaming stations. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing USA, organizer of the WCG.

"We are pleased to welcome another top global brand to our growing list of incredible partners." said Hyoung Seok Kim, president and CEO of International Cyber Marketing USA, organizer of the WCG. "The Philips' amBX Cup Challenge adds an all-new and spectacular element to our events, by providing gamers and spectators with a glimpse at the true immersive experience that amBX peripherals can provide," added Arzt.

A range of peripherals that will forever change the way players experience PC gaming, the USB connected amBX products bring the gamer one step closer to the action by immersing them in the game itself through sensory stimulation. Adding an all-new element to the overall World Cyber Games experience, amBX peripherals will be featured in a variety of ways at WCG events highlighted by the WCG Philips amBX Cup Challenge -- a mini "winner take all" tournament that will take place on stage at the WCG Grand Final, WCG USA Championship, WCG US Open, WCG Pan European Championship, WCG Pan Asian Championship, WCG Pan American Championship and the WCG US Regional Championships. During the Challenge, professional gamers will compete on systems with amBX peripherals, providing sound, light, wind and vibration effects that will enhance game play and create an immersive experience for players and spectators alike. The winner of the tournament will receive the Philips amBX Cup and be recognized as the best player in the toughest game environment.

"Working with the World Cyber Games is a great opportunity for Philips to showcase the power of amBX and further immerse gamers into the competition," said Engelbert van Pelt, General Manager New Business Development at Philips. "Both Philips' and the World Cyber Games' goal is to create an amazing experience for the gamers. We believe the amBX peripherals and the amBX Cup adds a new level of immersive playing never before experienced in the World Cyber Game events."

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world's premier tournament. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors worldwide in 2006. The 2006 WCG Grand Finals in Monza, Italy broke new ground as more than 24 million people tuned in to watch the competition unfold in real-time, marking the first-ever global, live satellite broadcast for an e-Sports event.

For more information on World Cyber Games or to register for the 2007 World Cyber Games regional tournaments, visit www.worldcybergames.com <http://www.worldcybergames.com>


The World Cyber Games ( www.worldcybergames.com ) is the premier blue chip global video game tournament and culture festival. First founded in 2000 to promote global harmony through e-sports, the WCG has grown steadily ever since. Behind the slogan "Beyond the Game" and with contestants from more than 70 countries expected to participate in this year's event at Qwest Field in Seattle, Washington, the World Cyber Games has developed into a true global phenomenon with arguably the largest prize amount at stake. The World Cyber Games prides itself on leading the "Digital Entertainment Culture" and is where the world's best gamers get their starts.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,700 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

For further information, please contact:

For World Cyber Games:

Adam Fenton / Derek Musso

Bender/Helper Impact


adam_fenton@bhimpact.com /


For Philips

Natasha Konstantinova

+31 20 59 77677


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