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Woolworths launches "biggest sale ever"

Pre-Christmas offers on all products, while extra staff brought in to cope with expected demand

Deloitte, the administrator of troubled retailer Woolworths, has announced that it is to launch the store's "biggest ever sale" today, with "reductions on all entertainment products".

All goods will see discounts up to 50 per cent, which will see the stores - currently looking for a new owner - bolstered with extra staff.

"We will launch Woolworths' Biggest Ever Sale tomorrow with discounts of up to 50% on all goods (except concessions)," said Neville Kahn, joint administrator and reorganisation services partner at Deloitte.

"We anticipate increased footfall in the stores and have hired additional staff to cope with increased demand. Additional goods have been moved to all stores and further stock will be added in the coming days.

"There is continuing interest in the core Woolworths business and the Sale will continue whilst potential buyers finalise their plans for the purchase of the business."

Woolworths recently entered into administration alongside its faltering distribution business Entertainment UK, which recently struggled to keep stores supplied for Christmas.