W.I.T.C.H. SENSATION TO CAST SPELL OVER EUROPE
Action-Packed Game Based on Successful Comic Book and TV Series Arrives At Retail For Game Boy Advance™
PARIS, France - (August 22nd, 2005) - Buena Vista Games, Inc. (BVG), the interactive entertainment arm of The Walt Disney Company, announced today its action-packed game, W.I.T.C.H., is now available at retail for Game Boy Advance. Based on the hit comic book and TV series, the W.I.T.C.H game transports you into the lives of the 5 fun loving girls, Will, Irma, Taranee, Cornelia and Hay Lin as they discover that they aren't your average teenage girls.
"W.I.T.C.H brings all the great elements of teamwork and friendship together with an equal amount of magic thrown in the mix to create a fun Gameplay experience." said Sean Ratcliffe, director of European marketing for Buena Vista Games. "W.I.T.C.H. has proven to be a hit tween franchise across Europe, and we're excited to be launching the videogame to extend the franchise's appeal to Game Boy Advance players."
The W.I.T.C.H girls are in fact all elemental Guardians entrusted with the protection of Earth from the evil Phobus, who is trying to conquer earth. The W.I.T.C.H game stays true to the franchise, whilst adding twists that are unique to the video game, including elements of teamwork, friendship, understanding and conflict all of which contribute to the rich back story of the W.I.T.C.H universe.
Developed by Climax Group, Inc. and published by Buena Vista Games' Disney Interactive game label, W.I.T.C.H. for Game Boy Advance is rated "3+" by PEGI (Pan European Games Information).
About W.I.T.C.H.
W.I.T.C.H first launched April 2001 in Italy as a magazine series and became the most successful children's magazine launch ever, selling 6MM copies in the first year. The W.I.T.C.H phenomenon spread rapidly across The Walt Disney Company. In addition to the magazine, there is a TV action series, combining epic adventure, comedy, magic and realism. It follows the adventures of five young heroines and best friends designated to maintain the natural order of the universe.
About Buena Vista Games
Buena Vista Games, Inc. (BVG) is the interactive entertainment arm of The Walt Disney Company. BVG publishes markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.buenavistagames.com.
® Disney
Game Boy Advance is a trademark of Nintendo.
CONTACTS:
Buena Vista Games
Neena Patel
European PR Manager
+44 (0) 208 222 1552
Buena Vista Games
Carly Byron
UK Marketing Assistant
+44 (0) 208 222 1552