WiredLabs launches account management system for gamers

California-based Entertainment company WiredLabs has launched a new service designed to offer consumers a way to access gaming content via one central account.

Described as a gaming account management system, GameFlex is intended to "unite all forms of gaming entertainment into one global network", helping third parties to increase the visibility of their products and giving casual gamers an easier way to access a wide variety of content.

"With so much going on in gaming today, it's often hard for gamers to stay on top of everything. There are tons of great services and content sites out there that don't get used as much as they should," said WiredLabs CEO Ryan Schumacher.

"With GameFlex, we are trying to help gamers by making content and services easier to find and use, and helping third parties by giving them tools to enhance their products and get more gamers using them."

Schumacher went on to confirm that this is just the beginning for WiredLabs' new initiative: "What we are releasing today is the base offering of GameFlex. It's a service that we plan to constantly evolve and add additional features and functionality over time."

GameFlex is built around a central server cluster in Dallas, Texas, and uses a hardware solution designed by WiredLabs partner Layered Technologies. The custom XML_RPC GameFlex Gateway is designed to let partnered websites interact with the GameFlex system seamlessly, and give users complete control over their GameFlex account from any linked site.

The Amped Gaming Network has signed up as one of the first sites to utilise GameFlex, and WiredLabs said discussions are currently under way with other potential partners.