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Will Guyatt appointment

Former Future chap joins IGN UK as PR manager.

23/11/10 – IGN UK, the UK’s largest video game and entertainment network, has recruited Will Guyatt at PR Manager to drive its external communications and PR strategy.

Reporting to IGN UK’s Marketing Director, Rich Keen – Guyatt will work closely with editorial, commercial and senior management teams to further extend the profile of and men’s lifestyle, across both consumer and trade media.

Guyatt departs Future after six and a half years, where he oversaw a diverse portfolio of print, online and event brands – including GamesRadar, The Golden Joysticks Awards, T3 and Total Film.  The agreement with IGN UK sees Guyatt recruited to lead its UK PR operation through his newly created business Media Guy Ltd.

Richard Keen, Marketing Director, IGN UK added:

“Bringing in Will to head-up our UK PR will return huge benefits to IGN and AskMen.  His track record of delivering innovative campaigns across all areas of consumer and trade media will be instrumental in taking our market-leading brands and award-winning content to an even larger and more expansive audience.”

Will Guyatt, PR Manager, IGN UK added:

“The chance to work with the UK’s biggest online entertainment brands was too good to ignore. It’s an exciting time at IGN UK with the recent launch of IGN’s innovative search for new editorial and presenting talent in Game Changer, and the relaunch of AskMen, due in December.  I’m looking forward to driving further audience growth and awareness of our market-leading editorial and experts.”

The IGN UK Press Office offers expert comment and analysis on film, game and men’s lifestyle stories. Contact Will Guyatt on (0203) 0774006 and


About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 3.5 million unique users in the UK, with a worldwide reach of 35 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

Direct2Drive is IGN Entertainment’s digital distribution retail arm. Coupling the ease of use in download-to-own with Direct2Drive’s Download Protection, it is a popular destination for the PC and Mac gaming enthusiast.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006

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