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'Who Wants To Be A Millionaire?' hits No.1 In The UK Mobile Charts

London, UK 4 April 2005 - Macrospace, the acclaimed European studio of mobile entertainment publisher Sorrent Inc., today announced that 'Who Wants To Be A Millionaire?' has become the most popular mobile game in the UK, having reached number one on the official Entertainment and Leisure Software Publishers Association (ELSPA) mobile games download chart for February. 'Who Wants To Be A Millionaire?' has been published in partnership with Celador International, one of the world's most successful entertainment brand licensing companies.

The Official Mobile Games Java Download Chart, maintained by ELSPA, tracks Britain's best-selling mobile games. The list includes downloads from mobile operators O2, Orange, T-Mobile, 3 and Vodafone.

"Who Wants To Be A Millionaire? has reached the top spot in the UK after just three months, showing what a incredibly popular game it is in the UK," said Kristian Segerstrale, VP of Production at the Macrospace studio. "Millionaire appeals to such a broad demographic that it's the perfect cross-over mobile title: whether it's men or women, kids or adults, casual or experienced gamers, they all want to own Millionaire on their mobiles."

"The phenomenal success of the Millionaire Java game is testament to the enduring resonance of the brand and its ability to work on multiple platforms with vast numbers of people," said Simon Gunning, Head of Interactive Media at Celador International. "We're very happy to be launching the game globally in partnership with Sorrent, and look forward to continued success as the format is launched in new territories around the world."

About the game

The mobile Java version of 'Who Wants To Be A Millionaire?' lets you relive the tension of one of the most popular game shows in the world! Test your general knowledge skills as you try to reach the magic million pound question. The game includes all the features of the TV show, including 50/50, Phone A Friend and Ask The Audience. The questions are randomly drawn from a pool of hundreds of different general knowledge brain teasers, so every time you play it's a totally new challenge! It's the perfect play anywhere, anytime mobile game.

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About Celador International

Celador International is a company which specialises in the development, distribution and licensing of some of the world's most successful television and entertainment properties. Pulling in audiences of hundreds of millions of viewers around the world, its on-screen formats are synonymous with quality entertainment and commercial success. Off-screen, it's the name behind a wide range of incredibly successful brand extensions through consumer products, promotions and compelling interactive media experiences. With licensing relationships in over 100 countries and experience of working with leading global brands and agencies, Celador International leads the way in maximising brand potential on a truly worldwide scale.

About Sorrent, Inc.

Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties including Atari, Viacom, Cartoon Network, FOX Sports and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Sorrent is based in San Mateo, California and has offices in London and Singapore. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information visit

Sorrent, Inc. is a trademark of Sorrent, Inc.

Media Contacts:


John Ozimek

Marketing and Communications Manager EMEA

Tel: +44 (0)20 7368 1122


Chris Clark

Alta PR for Sorrent

Tel: +1 415 503 3925

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