Where You Play for Free
Slurpee cups branded by Nexon at 5,600 7-Eleven stores across the US.
LOS ANGELES (Nov. 10, 2008) – Nexon America, a world leader in massively multiplayer online (MMO) games, and 7-Eleven, Inc. have kicked off the “Where You Play for Free” Slurpee® drink campaign in the U.S. to introduce and promote the world of free-to-play online games.
The promotion, running now through Dec. 31, in more than 5,600 participating U.S. 7-Eleven® stores, includes four Nexon-branded 22-oz. Slurpee cups, each featuring different eye-popping images from Nexon’s games: MapleStory, Mabinogi, Combat Arms and Sugar Rush.
7-Eleven customers also receive a collectible Nexon game DVD with the purchase of a 22-oz. or larger-size Slurpee beverage while supplies last. The DVD features the four Nexon games on the branded cups so users can easily download these games onto their PC.
Each Nexon-themed Slurpee cup has an exclusive game code that is redeemable for customized 7-Eleven and Slurpee-branded in-game virtual items in the four games. The game code also provides 7-Eleven customers access to participate in the closed beta stage of the highly anticipated MMO game Sugar Rush, which is scheduled to launch in early 2009. Customers can learn more by visiting http://slurpee.nexon.net.
“7-Eleven is a great advocate of free-to-play online games, and now millions of its customers will have the chance to join in the fun through the pre-loaded DVDs that allow them to quickly install our games with the click of the mouse,” said Min Kim, vice president of marketing for Nexon America. “Then, once they’re in one of our games, which span from role playing to first-person shooters, they can use the Slurpee game codes to access free, exclusive content.”
To further commemorate the promotion, 7-Eleven also introduced a new, promotional flavor, Vanilla Créme, a variation of vanilla that mixes well with other Slurpee flavors. For more information on all things Slurpee, go to www.Slurpee.com.
“We’ve seen great success with the Nexon pre-paid cash cards and this partnership further solidifies 7-Eleven as a premier gaming destination,” said Brad Haga, 7-Eleven’s senior product director of services. “Free-to-play games are more popular than ever in North America, and with Nexon, we can deliver a dynamic experience for our customers looking for great entertainment.”
Nexon offers gamers a chance to select one of the following options with a Slurpee game code:
• Combat Arms ( http://combatarms.nexon.net)
o 7-Eleven-branded cap and supply case (which offers a random weapon to use)
• Mabinogi ( http://mabinogi.nexon.net)
o Slurpee potion which has healing powers (20 potions per code)
• MapleStory ( http://maplestory.nexon.net)
o 7-Eleven-themed Double Experience Points card, which lasts for one hour
• Sugar Rush ( http://sugarrush.nexon.net)
o Exclusive closed beta access and Slurpee set, which includes a Slurpee-style straw, 7-Eleven T-shirt and Slurpee hair with cap
About Nexon America Inc.
Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world's leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory, the online multiplayer dance game, Audition, the new fantasy life of Mabinogi and the fast-paced, first-person shooter Combat Arms. The foundation of all Nexon America titles is the Item Selling business model, in which users access the full game for free and can later opt to pay for game enhancements.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,600 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses approximately 35,000 stores in 17 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Named the #1 Franchise Opportunity for 2008 by Entrepreneur magazine, 7-Eleven is franchising virtually all of its stores in the U.S., and is expanding through its Business Conversion Program, acquisitions, building new and leasing existing properties. Find out more online at www.7-Eleven.com.
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For Nexon America Inc.
For 7-Eleven, Inc.