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We R Interactive acquired by Inspired Gaming Group

I AM PLAYR developer joins virtual sports and gambling firm

We R Interactive, the UK-based developer of social titles We R Football and I AM PLAYR, has been acquired by the Inspired Gaming Group, which focuses on the provision of gaming terminals for casinos, betting shops and lottery games.

All staff have been retained and all intellectual property will be transferred as part of the deal.

"Mobile is a key focus for Inspired and our customers, and the rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment," said Inspired CEO Luke Alvarez. "This acquisition reinforces our leadership in virtual sports on mobile and opens our content up to a new group of gamers. The We R Interactive team is passionate, smart and forward-thinking - they are a great fit with Inspired and our culture."

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