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Warner Bros. Veteran Appointed To Sparkplay Media Advisory Board


Mill Valley, CA, November 18, 2007 - Sparkplay Media today announced the appointment of highly respected entertainment industry veteran Rick Senat to its advisory board.

During his 25 year tenure at Warner, Senat became its European head of business and legal affairs. He was associated with many of the company's most important films, from Superman and Batman to the works of Stanley Kubrick, and successfully negotiated the acquisition of the rights to all of J.K. Rowling's Harry Potter books. He also played a key role in the company's diversification into consumer products and international theatres.

"Rick brings with him a tremendous wealth of entertainment experience and an invaluable understanding of the dynamics of the media business" said Matt Mihaly, CEO of Sparkplay Media. "We expect his knowledge and sense of perspective to prove a considerable asset as we strive to build Sparkplay into a truly world class media company".

He has been involved in many feature film productions and media projects in different capacities since leaving Warner .He has served as Deputy Chairman of the British Film Institute, Vice Chairman of the European Film College, and sits on the Board of Bank Leumi (UK).

About Sparkplay Media

Sparkplay Media is a young, dynamic company developing a new kind of online entertainment experience. The company's first property, Earth Eternal, is scheduled for launch in 2008.

For additional information about Sparkplay Media, please visit the website at http://www.sparkplaymedia.com.


Matt Mihaly


Sparkplay Media





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