Warner Bros. Home Entertainment To Oversee Codemasters' North American Videogame Distribution
Warner Bros. Interactive Entertainment and Warner Home Video Will Implement Distribution for Upcoming Slate of Games in 2007 and 2008
Burbank, Calif., December 19, 2006 - Warner Bros. Home Entertainment Group has entered into a videogame distribution agreement with Codemasters, Inc. for distribution and sales of its products in North America beginning in April 2007.
Within Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment will work together with Warner Home Video in managing the distribution, sales and trade marketing of Codemasters' portfolio of videogames in North America.
"This partnership allows the Warner Bros. Home Entertainment Group divisions to combine strengths to distribute Codemasters' games, which have global appeal, throughout North America," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "Employing the expertise of our gaming division and our powerful home video distribution services, we will bring Codemasters' products to consumers within the ever-growing gaming marketplace."
"We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm," commented Rod Cousens, Chief Executive Officer, Codemasters Ltd. "Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world's largest entertainment corporation handling the line in the single largest market. The commitment of Warner Bros. Home Entertainment Group can only benefit the progress and scale of our future releases targeted at the North American consumer."
Warner Bros. Home Entertainment Group is scheduled to distribute Codemasters' videogame titles in North America from April 2007 through May 2008 Titles include: DIRT: Colin McRae Off-Road, Overlord, Clive Barker's Jericho, Fall of Liberty and more.
ENDS
About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at www.codemasters.com.
About Warner Bros Home Entertainment Group
The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. WBHEG is a strategic recognition of the ongoing changes in the way consumers view entertainment product and seeks to maximize current and next-generation distribution scenarios to make the Studio's content available to audiences through as many channels, platforms and devices as possible.