Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Vivendi Games boss downplays transition impact

The console transition which is widely expected to seriously impact the growth of the market this year is "not as challenging for Vivendi Games as it is for our rivals," Vivendi Games CEO Bruce Hack has told

Speaking in an exclusive interview, which you can read on the site today, Hack said that the diversification of the firm's divisions to cover PC, online and mobile gaming meant that Vivendi Games would continue to enjoy solid performance despite the difficulties in the console market.

Blizzard's World of Warcraft was fingered as a particularly key factor which would allow the firm to grow through transition, with Hack highlighting it as "a very high recurring source of profits for the company."

World of Warcraft is "not just cushioning for the transition, meaning allowing earnings growth, but it's also allowing deeper investment by Blizzard itself and by the other divisions at Vivendi Games in the future," he explained.

On the topic of the next-generation consoles, and the challenges posed by disruptive technology such as Nintendo's Wii, Hack was enthusiastic about the opportunities presented by the divergent strengths of the three next-gen consoles.

"This [diversity] means, to a publisher, Opportunity with a capital O," he commented. "It means a palette for a greater amount of innovation and creativity. We don't fear it - quite the contrary, we face the risk and seek it."

Click here to read our entire interview with Bruce Hack.

Rob Fahey avatar

Rob Fahey

Contributing Editor

Rob Fahey is a former editor of who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.