Viva! Mall

El Segundo, Calif. - Feb. 10, 2011 - Konami Digital Entertainment, Inc. today announced that Viva! Mall is now available for consumers to play on Facebook.com . Viva! Mall allows social networking site consumers an opportunity to build their own shopping mall using their unique creative taste and style. Players of the new sim-focused game will have the ability to hire their SNS friends, and decorate and manage their mall to make sure that it is generating revenue and the highest shopper interaction.

About Viva! Mall

Viva! Mall is a sim-focused game giving players full control of a shopping mall. From cleaning it to replenishing inventory and merchandise, players will have the responsibility to maintain the mall in order for it to function and operate efficiently and effectively. From hiring friends to run the various shops to setting advertisements to generate profit, Viva! Mall will give players a glimpse of what its like to have control of an entire shopping mall.

Viva! Mall features incremental content that is added weekly, user-specific friend list, and over 100 different stores, decorations, inventory and accessories to purchase. User's will also be able to gift items to friends and conduct daily lotteries and other SNS-specific features allowing them to connect and interact with all of their friends and fellow mall owners online. Viva! Mall will provide fans with an addictive Facebook experience they'll want to share with their friends by enlisting them as fellow mall employees and managers.

Viva! Mall is now available to play on www.facebook.com/vivamall for assets and information, please visit http://konami.com/download/ 

Media Contacts:

Robert Santini

Konami Digital Entertainment, inc.

310-220-8166

sr8644@konami.com