Virgin invites PS3 buyers to camp out in-store

Plans for the official UK launch of PlayStation 3 have been announced, revealing that customers will be able to camp out in Oxford Street's Virgin Megastore from 12 noon tomorrow.

According to a statement, the lower ground floor of the store "will be turned into a 'campsite' to ensure fans stay comfortable and safe". Entertainment, refreshments and "surprise events" are promised, and the first customers to arrive will receive official PlayStation merchandise.

Customers are invited to camp out in the store from midday tomorrow - with the first PS3 units set to go on sale at midnight on Friday March 23.

It appears that Virgin will be the only Oxford Street store to host a midnight launch event for the console. Both HMV and GAME have opted to host early morning events instead - although some regional branches will still be opening at midnight.