Viera Connect

Consumer Electronic Show, LAS VEGAS- Gameloft, a leading developer and publisher of digitally distributed games, and Panasonic, a leader in Full HD 3D  technology and connected TV entertainment, announced a line-up of cutting-edge video games with 3D graphics including Asphalt 5, N.O.V.A. Near Orbit Vanguard Alliance and UNO®, which will be directly accessible on Panasonic’s 2011 line of VIERA ConnectTM-enabled VIERA® HDTVs. The first game, Asphalt 5, was unveiled today at the Consumer Electronic Show (CES). 

“The shape of entertainment is changing as technology evolves,” said Michel Guillemot, chairman and president, Gameloft. “Our partnership with Panasonic exemplifies how two forward thinking companies can meld the future of videogaming with the future of connected television. Consumers can now enjoy the best gaming experience directly on their Panasonic VIERA HDTV sets.”

The launch of Asphalt 5 and other best Gameloft’s 3D graphic games on Panasonic’s 2011 VIERA Connect-enabled HDTVs also transforms the consumer gaming experience into a truly social one thanks to the games’ online multiplayer features

“Gameloft continues to innovate and adapt, as a result they have enjoyed unparalleled success with digitally distributed video games,” said Panasonic Corporation of North America Vice President Merwan Mereby “Together, Gameloft and Panasonic are enabling consumers to access the best games and create the ultimate experience in connected gaming entertainment specifically made for and enabled by consumers’ television sets.”

The game featured at Panasonic’s CES press conference and Panasonic’s CES booth (Central Hall #9408), Asphalt 5, is part of Gameloft’s iconic Asphalt franchise, which has sold over 20M units across the various consumer devices it is available on. The game will be available via Panasonic’s VIERA ConnectTM Marketplace, in 2011 with the specific go-live date to be announced at a later date..

About Gameloft

A leading international publisher and developer of downloadable video games, in 10 years Gameloft has established itself as one of the top innovators in its field. Gameloft creates games for all digital platforms, including mobile phones, smartphones, iPhone, iPod touch, Tablets (iPad), Triple Play Box, connected TVs, as well as consoles with downloadable games, such as Microsoft® Xbox LIVE® Arcade and PlayStation® Network. Partnerships with leading licensors such as UNO™, Spider-Man, Ferrari and Sonic allow Gameloft to form strong relationships with international brands. Gameloft also operates its own established franchises, such as Real Football, Asphalt, Modern Combat and N.O.V.A Near Orbit Vanguard Alliance. Gameloft is present in all continents, distributes its games in 100 countries and employs over 4,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).

About Panasonic Consumer Electronics Company:

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs.  Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Contact:

Sanette Chao

Director, Public Relations

Tel 212.994.2495

Email: sanette.chao@gameloft.com