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Vicon helps Unleash the Beast Within

Digi-Guys purchase motion capture cameras for WarDevil development

11 May 2007, Oxford UK: Vicon, developer of Academy Award-winning motion capture systems, today announced the sale of 16 MX40 cameras to the Digital Content Studio, Digi-Guys Ltd. It will be using the Vicon cameras to shoot the motion capture scenes for the eagerly awaited PS3 videogame & Blu-Ray movie, WarDevil - Unleash the Beast Within.

Due to be released next year on the PS3, WarDevil is a next generation concept, bridging the gap between videogames & Blue-Ray HD motion pictures. The game & studio technology has been in development for over three years. The project is the first to utilise this new method of production, allowing Digi-Guys to create both a videogame & movie property from the same studio pipeline, spearheading an entirely new methodology to both mediums.

The Vicon MX40 camera has been used in the production of many blockbusting movies and video games, as well as in the engineering and life sciences sectors. Vicon is a subsidiary of Oxford Metrics Group, which is also the parent company of 2d3 and Geospatial Vision.

"Digi-Guys is a well established Digital Content Studio & game developer in the UK and has produced many excellent projects," said Nick Bolton, chief executive of Oxford Metrics Group. "WarDevil is no exception. We're pleased to be able to help Digi-Guys meet its needs for bringing highly detailed realism to its projects."

Vijay Chadha, Managing Director of Ignition Entertainment, parent company of Digi-Guys and a major console game publisher adds, "Ignition is focused on developing our own internal brands & high quality console products, ranging from WarDevil through to many other projects. Part of our focus is also the acquisition, funding & development of quality external console game projects & our recent major investment from one of India's largest Media giants, UTV, is a vote of confidence in our future development strategies. This has allowed us to go straight to key industry leaders as we expand our facilities - and of course, Vicon was top of our list for Motion Capture! We look forward to harnessing the full power of the system for WarDevil."

Andy Whitehurst, Creative Director at Digi-Guys Ltd concluded: "Vicon technology is the market leader - installing the MX40 is the next logical step for Digi-Guys pipeline. We're looking to capture larger volumes of data, with more precision & MX40 gives us exactly the productivity increase we need; it's about getting the job done - quickly, accurately, with minimal clean-up and giving that extra flair to the WarDevil project. Vicon is key to the delivery of high quality capture required for both the movie & game elements of our pipeline & production."

About Digi Guys Ltd

Digi-Guys is a part of the UTV Communications Group.

Digi-Guys is a Next Generation Digital Content Creation facility, based in Ealing Film Studios (U.K.) in the heart of the UK film industry, and is an expanding team of artists, technicians and production staff who all share the digital vision. The studio has grown rapidly over the last few years, expanding from it's original base in Pinewood Studios to it's new, purpose built 11,000 sqt ft facility in Ealing Film Studios. Digi-Guys provides a range of CGI, videogame and broadcast content for a number of high profile clients. Further info on the studio & facilities can be found at

Digi-Guys remit is to push the boundaries of both Next Generation Games & High end CGI. It is neither a traditional Games or a movie studio, but a combination of both. This dynamic digital environment gives the ability to handle a wide range of projects & keep everything inside the digital domain. As new formats and workflows are entirely digital, the new studio can grow and accommodate innovative technologies under the existing infrastructure.

WarDevil is the first major project to utilise Digi-Guys new hybrid pipeline, creating a cutting edge PS3 videogame & a Blu-Ray HD movie. Further project info can be found on

About UTV

UTV is one India's largest integrated Media and Entertainment company. The company has widespread interests in Motion Pictures, New Media, Broadcasting and Television Content. The company has recently been in the news for announcing a $57 million co-production with Fox for twice Oscar nominated M. Night Shyamalan's next film entitled "The Happening".

UTV is listed in the Mumbai stock exchange and also enjoys prominent shareholding from Walt Disney Inc. UTV's new media business vertical comprises of it's animation division - branded UTV Toons - which is the pioneer of long format animation from India, it's console gaming division under Ignition and Digi-Guys branding located in London and it's VFX division branded UTV Post based in Mumbai, India.

The company has a state of the art animation studio in Mumbai, India, housing 250 artists with infrastructure custom designed by Hewlett Packard, a game development & Production facility in Ealing, London and an advanced VFX, Film DI and Post production facility in Mumbai, India.

More information about the company is available at

About Oxford Metrics Group

Oxford Metrics Group plc (LSE: OMG) is a group of technology companies which produce image understanding solutions for the entertainment, defence, life science and engineering industries. Be it for capturing the movements of actors (for the movie industry), sportsmen (for video games or improving team performance), children with cerebral palsy, rehab patients and animals (for medical, life science and research industries) or virtual reality displays (for engineering and development), the Group has the world leading market position and a strong international reputation for precision instruments.

Founded in 1984, the Group's headquarters are in Oxford, UK, and has offices in California and Colorado, USA. It has customers in over 35 countries and is a quoted company listed on AIM, a market operated by the London Stock Exchange. The Group trades through two core operating subsidiaries - Vicon, the world's biggest motion capture and movement analysis company and 2d3, a manufacturer of specialised visual effects software.

Oxford Metrics' global clients in science, medicine, sport, engineering, gaming, film and broadcast include major hospitals and research facilities such as Guy's Hospital, Nuffield Orthopaedic and Loughborough University, engineering industry leaders including Ford Motor Company, BMW, Airbus, Caterpillar, and Toyota, and in the entertainment sector, Sony, Industrial Light and Magic, The Moving Picture Company (MPC), Sega, Nintendo, UbiSoft, EA, Square Enix and many others.

For more information about Oxford Metrics and its subsidiaries, visit,, or

Press contact:

Hayley Roberts / Sean Fleming

Clarity Public Relations

Tel: 0870 950 9670


Tracy Turner

Digi-Guys Ltd

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