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Vicious Cycle Software Hires Kohnke Communications

Interactive Entertainment Public Relations Agency to Manage Media Strategy for Versatile Development Studio


CHAPEL HILL, NC - January 24, 2007 - Vicious Cycle Software, Inc., a premier developer of interactive software, announced today that the company signed an agreement with Kohnke Communications, a public relations agency specializing in interactive entertainment, to manage its corporate public relations strategy. The agency will also provide additional media relations support to Monkey Bar Games, Vicious Cycle's family entertainment division, and its middleware solution Vicious Engine.

"With years of proven experience, Kohnke Communications is uniquely qualified to engage the media about Vicious Cycle's diversified capabilities," said Eric Peterson, president of Vicious Cycle Software, Inc. "We soundly believe Kohnke is our ideal partner to communicate our products and vision to the interactive entertainment field and beyond."

"Vicious Cycle is the creative force behind an ever-growing portfolio of both original IP and licensed product with top-tier partners," said Richard Kain, general manager of Kohnke Communications. "As their agency of record, we're committed to establishing Vicious Engine as a powerful middleware solution and Vicious Cycle as a developer to watch for years to come."

About Vicious Cycle Software, Inc.

Vicious Cycle Software, Inc., based in Chapel Hill, NC, is a premier developer of interactive entertainment software for PlayStation ® 2 and PLAYSTATION ® 3 computer entertainment systems, PSP ® (PlayStation ® Portable), Xbox ® and Xbox 360 TM video game and entertainment systems from Microsoft, Nintendo Wii TM , Nintendo GameCube TM , Nintendo DS TM , and the PC. The company, founded in 2000, blazed onto the gaming scene with its debut title "Robotech: Battlecry" and continues to create titles for all age groups based on both licensed and original IP. Vicious Cycle Software, Inc. is also the developer of the Vicious Engine, a comprehensive and fully portable middleware solution for current generation consoles, handhelds, and the PC. For more information, visit the company's web sites at www.viciouscycleinc.com, www.monkeybargames.com and www.viciousengine.com.

About Kohnke Communications LLC

Kohnke Communications is the premier public relations agency for interactive entertainment companies. Based in San Francisco with an office in Munich, the agency is a full service firm providing a range of services from product and company launches to crisis consultation, corporate branding, media training, business development, and event management. Our staff is comprised entirely of gamers, whose deep knowledge of all the industry stakeholders provides clients with a comprehensive, in-depth approach to this unique industry.

For companies looking for a simple press release instead of a sustained campaign, the agency's Game Wire TM service is a cost-effective method used by publishers, developers, and other newsmakers to reach the journalists who cover this vibrant space.


Rannie Yoo

Kohnke Communications

(415) 777-4000


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