Velvetelvis shakes up EIEF06
Conference session to explore the fusion of movies and video
games
Monday 3 July 2006/...The Edinburgh Interactive Entertainment
Festival (EIEF06) today confirmed details of a large-scale
collaboration between EIEF and EIFF (Edinburgh International
Film Festival). Cutting-edge studio, Velvetelvis, will host a
cross media production, presenting 'When Games Met Film' at
EIFF on Monday 21st August and 'New Avenues Of Integration' at
EIEF on Tuesday 22nd August. The founders of Velvetelvis, John
"DJ" DesJardin and Rosanna Sun, will host both the EIEF and
EIFF sessions. During the EIEF06 session John and Rosanna will
be sharing their experiences illustrating that the "fusion" of
all potential commercial elements - film, games, music, web,
books - creates new paradigms of creative expression.
Alternately, John and Rosanna will profile their work with the
Wachowski Brothers on the Matrix sequel films and the Enter the
Matrix video game, at the EIFF session, with a focus on what
led their interest to move from film into integrated game
production after 3+ years in the land of the "red pill" and
beyond. Both EIEF06 and the session at EIFF are supported by
Scottish Enterprise Edinburgh and Lothian. "Hosting a session
at both EIEF and EIFF is a great honour for us. A few years ago
this would not have been conceivable and being given this
opportunity at the festival this year reinforces our belief
that films and video games are becoming ever more closely
interlinked," said Rosanna Sun. "I am delighted that we have
been able to collaborate with EIEF and look forward to
welcoming John and Rosanna to EIFF. The cross collaboration of
film and games is at a very exciting point and the work of
Velvetelvis is a perfect event for EIFF and EIEF to jointly
host," said Nicola Kettlewood, Programme Producer, EIFF.
Velvetelvis Studios is the first transmedia production house,
featuring talent with over 20 years experience in Hollywood
creating films such as Titanic, X-Men 3 and The Matrix sequels.
Founded in 2003, the studio was created as a centre for fusion
and creativity, bringing together talent from film, games, TV,
print and web-based content. The EIEF06 program of events
consists of: Two days of conference sessions - The Conference
will take place at the Royal College of Physicians on 21st
August and at the Odeon, Lothian Road on 22nd August Game
Screenings - Offering members of the public a chance to get up
close with the creators of some of the leading video games at
the Odeon, Lothian Road - 22nd August Edge Award - Key industry
figures will gather at the Jam House for the annual Edge Award
and networking party - 21st August For more information on
Velvetelvis, please visit www.velvetelvisstudios.com For more
information on EIEF06, please visit www.eief.co.uk About EIEF06
The Edinburgh Interactive Entertainment Festival EIEF) is
managed by a committee drawn from all areas of the industry,
including publishers, developers and the two industry trade
bodies; The Independent Game Developers Association (TIGA)
www.tiga.org and the Entertainment & Leisure Software
Publishers Association (ELSPA) www.elspa.com . About ELSPA
ELSPA (The Entertainment & Leisure Software Publishers
Association) was founded in 1989 to establish a specific and
collective identity for the computer and video games industry.
Membership includes almost all companies concerned with the
publishing and distribution of interactive leisure software in
the UK. ELSPA's activities include: Official Chart and Industry
Reports, Anti-Piracy UK and EU, PR and Communication, and
Government Lobbying. More information all these activities can
be found at http://www.elspa.com . About TIGA TIGA (The
Independent Game Developers Association)is the trade
association which represents the business,commercial and
political interests of game developers.Its members are both
independent and in-house studios of companies producing for
games consoles, PC handheld, and mobile and iTV games. TIGA
aims to benefit its members' businesses and creative interests
by encouraging a better climate for investment in games, best
business practice, dialogue and favourable terms with
publishers and by lobbying for government support to the
industry. www.tiga.org
