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Velvetelvis shakes up EIEF06

Conference session to explore the fusion of movies and video games

Monday 3 July 2006/...The Edinburgh Interactive Entertainment Festival (EIEF06) today confirmed details of a large-scale collaboration between EIEF and EIFF (Edinburgh International Film Festival). Cutting-edge studio, Velvetelvis, will host a cross media production, presenting 'When Games Met Film' at EIFF on Monday 21st August and 'New Avenues Of Integration' at EIEF on Tuesday 22nd August. The founders of Velvetelvis, John "DJ" DesJardin and Rosanna Sun, will host both the EIEF and EIFF sessions. During the EIEF06 session John and Rosanna will be sharing their experiences illustrating that the "fusion" of all potential commercial elements - film, games, music, web, books - creates new paradigms of creative expression. Alternately, John and Rosanna will profile their work with the Wachowski Brothers on the Matrix sequel films and the Enter the Matrix video game, at the EIFF session, with a focus on what led their interest to move from film into integrated game production after 3+ years in the land of the "red pill" and beyond. Both EIEF06 and the session at EIFF are supported by Scottish Enterprise Edinburgh and Lothian. "Hosting a session at both EIEF and EIFF is a great honour for us. A few years ago this would not have been conceivable and being given this opportunity at the festival this year reinforces our belief that films and video games are becoming ever more closely interlinked," said Rosanna Sun. "I am delighted that we have been able to collaborate with EIEF and look forward to welcoming John and Rosanna to EIFF. The cross collaboration of film and games is at a very exciting point and the work of Velvetelvis is a perfect event for EIFF and EIEF to jointly host," said Nicola Kettlewood, Programme Producer, EIFF. Velvetelvis Studios is the first transmedia production house, featuring talent with over 20 years experience in Hollywood creating films such as Titanic, X-Men 3 and The Matrix sequels. Founded in 2003, the studio was created as a centre for fusion and creativity, bringing together talent from film, games, TV, print and web-based content. The EIEF06 program of events consists of: Two days of conference sessions - The Conference will take place at the Royal College of Physicians on 21st August and at the Odeon, Lothian Road on 22nd August Game Screenings - Offering members of the public a chance to get up close with the creators of some of the leading video games at the Odeon, Lothian Road - 22nd August Edge Award - Key industry figures will gather at the Jam House for the annual Edge Award and networking party - 21st August For more information on Velvetelvis, please visit For more information on EIEF06, please visit About EIEF06 The Edinburgh Interactive Entertainment Festival EIEF) is managed by a committee drawn from all areas of the industry, including publishers, developers and the two industry trade bodies; The Independent Game Developers Association (TIGA) and the Entertainment & Leisure Software Publishers Association (ELSPA) . About ELSPA ELSPA (The Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK. ELSPA's activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, and Government Lobbying. More information all these activities can be found at . About TIGA TIGA (The Independent Game Developers Association)is the trade association which represents the business,commercial and political interests of game developers.Its members are both independent and in-house studios of companies producing for games consoles, PC handheld, and mobile and iTV games. TIGA aims to benefit its members' businesses and creative interests by encouraging a better climate for investment in games, best business practice, dialogue and favourable terms with publishers and by lobbying for government support to the industry.
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