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Valve: Ads on Steam "would be a bad business decision"

Erik Johnson says no to Doritos on the PC gaming store

Don't expect to see advertisement for Doritos or Mountain Dew on Valve's Steam platform anytime soon, the company's business authority Erik Johnson has called the idea dumb.

"It would be a bad business decision, let alone just dumb," he told Gamespot in a recent interview, adding that the company liked to focus more on long term relationships.

"We don't see a case for that ever getting user value, so we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."

Valve is currently preparing for the official release of its Steam Controllers, Steam Links and Steam Machines, with those lucky enough to pre-order getting their hands on their early bird specials from today.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.