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US channel G4 up for "sophisticated" rebrand

But will still focus on male audience and video game content

US cable channel G4 is to get a rebrand, according to a report by Variety, taking on a more "sophisticated" approach to programming and presentation.

The pop-culture channel specialises in video games and tech content but after the appointment of former NBC marketing chief Adam Stotsky this year, a series of internal promotions have reorganised the team in a bid to capture a more mature male market.

According to the report, the rebrand will debut early next year but the channel will still focus on video game and technology, helping to distinguish itself from rivals such as Spike and Velocity.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.