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Unleash the Power! Player One & Dhruva Interactive bring Phil 'The Power' Taylor content to mobile


  • Secured the IP license to publish Phil 'The Power' Taylor Darts game and mobile content
  • Endorsed by the 12 times World Darts Champion Phil 'The Power' Taylor
  • Available globally across all networks on most java enabled handsets

(London, April 29th 2005) - Player One Limited, leading global publisher of games and content for mobile phones, is delighted to announce it has secured the Matchroom Sport license to publish the Phil 'The Power' Taylor Darts game for mobile. Co-produced by Dhruva Interactive, India's premier games company, Phil 'The Power' Taylor will be the first darts game to feature in Player One's extensive portfolio of existing sporting content and will be fully endorsed by the charismatic 12 times World Darts Champion.

Set for global release at the end of May, the game will be a realistic representation of the world's professional darts circuit and will allow players to step up to the 'oche' to compete on the world stage, where Phil 'The Power' Taylor, one of the greatest ever darts players, reigns supreme.

There are five licensed real world tournaments from the darts calendar including the Las Vegas Classic Darts tournament and the BDO Darts World Championship. Each tournament will consist of four rounds, where players will have to compete at the highest level in order to reach the final and to ultimately play against the world's greatest players.

In addition to the high profile tournaments, players can relax by playing one of a selection of pub games which include the favourite 501 and 301 matches plus Cricket, Killer, Golf, High, Low and Around the Clock, during which players can choose their skill level and how many players they wish to challenge.

In addition to the Java game, video downloads of Phil 'The Power' Taylor's amazing two 9 dart 501 finishes will be available for fans to relive time and time again.

Pete Russell, Managing Director for Player One, commented, 'Phil 'The Power' Taylor is an institution in the darts world and is a master in this field. This is a fantastic way for Player One to bring the sport onto mobile where people can enjoy the thrill of achieving that famous 180 score wherever they are!'

The game is co-produced and developed by Dhruva Interactive, the makers of high quality mobile games such as the recently announced Sharapova Tennis and SlyderTM. Dhruva also hold exclusive license to publish Charlie Chaplin mobile content.

Rajesh Rao, CEO of Dhruva Interactive commented, 'Dhruva focuses on high quality casual and sports games. We hope that the audiences enjoy and have great fun playing Phil 'The Power' Taylor Darts and to it becoming a signature game in this genre'

Phil 'The Power' Taylor Darts is just one of a successful range of high quality sports branded content from Player One Ltd. Boasting a range of content featuring some of the strongest brands in sport, Player One continually strive to add to their critically acclaimed library. Recent successes include 'Michael Vaughan's International Cricket', 'Manchester United 6-a-side soccer' in addition to the recent launch of the fully endorsed 'Grand National' mobile phone game.

Phil 'The Power' Taylor will be available across all networks from mid-May and will be compatible with most Java enabled handsets.

About Player One Limited.

Player One is a leading mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and holds a rapidly expanding library of high quality sports branded content featuring some of the strongest brands in sport. Player One has developed key relationships with the top tier mobile phone network providers and operates over 20 different countries worldwide.

Recent successes include the critically acclaimed mobile phone games, "Steve Davis Snooker", "Pokermillion", "Michael Vaughan's International Cricket, 'Manchester United's 6-a-side Soccer' and recently launched 'Grand National'.

About Dhruva Interactive

Dhruva Interactive is India's oldest and most respected games company, developing and publishing games for consoles, PC and mobile wireless devices. Founded in 1997, the company has pioneered gaming in India and publishes high quality mass market oriented PC and mobile games in India. Dhruva's mobile division is a leading developer of mobile games in the world; branded games include Maria Sharapova Tennis, Charlie Chaplin, Pat Cash Tennis and Slyder."

Dhruva's PC & Console division is a leading provider of production services for the global videogames industry, having worked on 10 AAA videogame titles in the last 4 years, most recent being Microsoft's cutting edge racing title Forza Motorsport. Dhruva's first original PC product is a feature-rich 3D multiplayer pool game called Pool on the Net, releasing in 2005. Please visit http://www.dhruva.com

If you would like to review Phil 'The Power' Taylor Darts or for more information please contact Clare Turner at Player One on 0207 5917747 or clare.turner@player-1.net

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