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Development platform licensed by EA in multi-year deal.

SAN FRANCISCO, CA - September 23, 2010 - Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone ® , iPad TM , PC, Mac ® , Android TM , Wii TM , Xbox 360 ® and PlayStation ® 3, today announced that leading global publisher EA (NASDAQ: ERTS) has signed a new multi-year enterprise agreement. As part of the agreement:

EA will use utilize the Unity development platform across multiple franchises and genres The EA enterprise license of Unity enables every EA studio and developer across the globe full access to the entire range of Unity products from web and mobile to consoles and beyond

Unity and EA have been working together since 2008. EA built its innovative browser based title, Tiger Woods PGA TOUR ® Online, on Unity, and a number of other titles are in development.

“We have spent a lot of years looking at development assets of all kinds. Unity represents one of the deepest commitments we have ever made. It lets us produce products to our quality expectations, while freeing our creative contributors to explore new ideas, without breaking the bank,” said Richard Hilleman, VP Chief Creative Director, Electronic Arts. “Unity’s unparalleled platform support ensures that when we have something we want to share with our players, we can reach them quickly on the platforms they have. We look forward to continuing collaboration with our friends at Unity Technologies on future innovations and the new experiences we will create for our players.”

“We’re excited about and proud of our long term relationship with Electronic Arts. Unity’s ability to straddle from the highest-end productions to the littlest development teams is something we’re immensely proud of,” said David Helgason, CEO of Unity Technologies. “Our adoption is accelerating on all fronts, and the sky’s the limit.”

Unity’s unique feature set, including one click output to all major platforms is one of the key factors in EA’s selection of the platform. The ability to easily and quickly bring titles to consoles, mobile devices and the web will increase efficiency and decrease development costs.

To get the free and feature-packed Unity for creating games and interactive visualizations, simply visit:

About EA

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA Mobile and Pogo are trademarks of Electronic Arts Inc. Tiger Woods and PGA TOUR are the property of their respective owners and used with permission. iPod is a trademark and iPhone is a registered trademark of Apple Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Android is a trademark of Google Inc. Wii is a trademark of Nintedo. Xbox 360 is a trademark of the Microsoft group of companies. All other trademarks are the property of their respective owners.

About Unity Technologies

Unity Technologies is revolutionizing the game industry, was named one of the top five game companies of 2009 by Gamasutra after just four years on the market and received Develop Magazine's coveted Grand Prix and Technical Innovation Awards in 2010. Today Unity Technologies has more than 200,000 registered users worldwide – including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists – using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit

Media Contacts:

Alison Beasley for Unity Technologies

+44 (0) 7966 449 130

Holly Rockwood

EA Corporate Communications

+1 (650) 628-7323

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