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Ultima Online(TM): Kingdom Rebord Website Launches With A Look At The Stunning New Graphics Update

Every Stone, Monster, and Dungeon Rebuilt According to Original Concept Designs -- Before and After Shots Available

MEDIA ADVISORY

EA Mythic today unveiled the official website for Ultima Online: Kingdom Reborn, the expansion that ushers in a new decade of fantasy role-playing for the iconic MMORPG. Kingdom Reborn, scheduled for release this summer as a free download, provides players with an unprecedented graphics update, improved user interface, and renovated tutorial system aimed at imparting new players with a richer understanding of the world.

To learn more about Kingdom Reborn and see the transformation first-hand through before and after screenshots, visit: www.uo.com/kingdomreborn

Released in September 1997, Ultima Online features an epic storyline incorporating elements of magic and fantasy. With devoted followers around the world, Ultima Online has thrived for a decade. The game has spawned seven expansions and dozens of free content updates, making it one of the deepest, largest MMORPGs ever created.

Ultima and Ultima Online are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

CONTACT:

Eddiemae Jukes

Kohnke Communications

415-777-4000

eddiemae@kohnkecomm.com

Tammy Schachter

Corporate Communications

650-628-7223

tschachter@ea.com

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