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UK Based Video Game Art Company Set For Outsourcing Boom


31 May 2007

Yet more evidence of the growth of the outsourcing sector as UK based video game graphic company 3DCS relocate to a new studio in the heart of Liverpool.

In less than a year 3DCS has expanded from a one man start-up to a team of 18 based at the studio complimented by 15 freelancers off site.

3DCS exist to fulfil a growing demand for in-game artwork for game makers and the company are proving that this work doesn't have to leave the UK.

Relationships are blossoming with many of the UK's top publishers and developers. Bizarre Creations has shown its intent by enlisting 3DCS to work on flagship Xbox® 360 racing game "Project Gotham Racing 4®" and the soon to be unleashed, genre redefining 3rd person action shooter, The Club on Xbox 360, PlayStation 3, and PC.

Steve Donovan, Art Director and owner of 3DCS: "3DCS exist as a resource for video game publishers and developers, wherever their location. We've got a highly skilled team who are engaged in creating graphics at the cutting edge of console gaming. With our current clients and an exciting array of projects lined up 3DCS is on its way to establishing itself as THE leading UK based game artwork solution. 3DCS wants to become a key player in a sector of the games industry that was worth $1.1 billion in 2006 and is expected to rise to $2.5 billion by 2010."


Chris Morland,

3D CREATION STUDIO, Gostins Building, 32 - 36 Hanover Street, Liverpool, L1 4LN, UK. Tel: +44(0)151 703 0111.



Founded in 2006, 3DCS Ltd is a resource for all major video game publishers and developers. The company is dedicated to supplying high quality game ready artwork to schedule and to budget.

Based in a prime Liverpool city centre office, 3DCS currently has 16 artists plus management onsite and around 15 freelancers on the books with plans to increase onsite capabilities. The company's versatility includes game environment, vehicle and character creation with industry standard software packages Maya and 3D Studio Max.

Outsourcing is already common - it is estimated, by "Screen Digest" that 60% of games studios outsource today, with this figure projected to rise to 90% by 2008. Outsourcing will then represent over 40% of the total cost of creating a video game. The report notes that 60% of game studios outsource today with that number expected to soar to 90% by next year.*

*Figures from Screen Digest


The Club - Xbox360, PlayStation3, and PC to be published TBC / 2007 by Sega

The game mixes elements from action shooters with combo and point based. The story of the game centers around The Club, a shadowy underground blood-sport controlled by a faceless, wealthy and influential elite who place their bets on who will survive the gladiatorial style combat.

Project Gotham Racing 4 - Xbox360 to be published Fall 2007 by Microsoft Game Studios. "Project Gotham Racing 4" is the fourth title in the "Project Gotham Racing" series, and is also the sequel to the Xbox 360 launch title, "Project Gotham Racing 3". Developed by Bizarre Creations, it is scheduled to be released in Fall 2007. With a dramatic new weather system, revised Kudos system, new tracks and locations as well as a collection of the world's most iconic vehicles, "Project Gotham Racing 4" takes racing to a new level of thrill and excitement.


A quiet revolution is transforming the games industry as developers turn to outsourcing to control spiraling next generation costs. Outsourcing in Next Generation Games Development - reveals a sea change in games development that is resulting in significant expenditure being shifted to outsourced services providers

The report's author, Rick Gibson, says: "Every transition to a new generation of consoles is painful, but this one is proving much more difficult and more expensive than before. Outsourcing is one of the few effective strategies in use today by the world's largest games studios to keep costs, particularly resource costs, under control." Key findings:

The global market for games outsourcing will reach $1.1bn by the end of 2006 and is set to grow to $2.5bn by 2010 - representing 40% of total games development spend

Outsourcing is already common - it is estimated that 60% of games studios outsource today, with this figure projected to rise to 90% by 2008

If left unchecked, production for games developed for the new generation of games consoles will increase by 50%

Demand for quality art and animation will soon outstrip supply by experienced outsourcing providers

Undersupply of skills will result in rising prices and the continued suppression of the number of new titles in development

ABOUT GAME ART OUTSOURCING ®Screen Digest: Outsourcing in Next Generation Games Development

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