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UG's Ugly House Adventure

"Advergame" launched for HomeVestors.

FOR IMMEDIATE RELEASE

October 31, 2008 (Dallas, TX) – Dallas-based Blockdot has released “UG’s Ugly House Adventure,” a hilarious new game for HomeVestors.

“UG’s Ugly House Adventure” promotes HomeVestors and its 2nd Annual Ugliest House of the Year contest. Visit www.theugliesthouse.com to view the ugly house candidates, vote for your favorite, and register for a chance to win a $10,000 gift card.

Now put on your work boots and roll up your sleeves, because it’s time to help HomeVestors’ loveable caveman mascot, UG, make his way safely through each room of a cockroach-infested house! Use your arrow keys to move UG up, down, left, right. Get to the exit on the other side of the game board, collect your points, and move on to another room in the house. But stay sharp: giant cockroaches are closing in on UG — and they’re strong enough to push him backward! Each time UG is pushed out of a room, you’ll lose a life. Lose three lives and UG will be tossed out of the house, game over!

After playing “UG’s Ugly House Adventure,” gamers can post scores to a nationwide leader board and get their buddies to join in on the action by sending challenge-a-friend messages.

To play the game and join UG on an ugly house adventure, visit http://homevestors.kewlbox.com/. Additional games can be found on Blockdot’s game portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is often used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com

 

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