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Ubisoft pumps £4 million into Christmas ad campaigns

Latest Raving Rabbids title gets £1 million ad spend

French publisher Ubisoft is spending GBP 4 million on its Christmas ad campaigns for Wii and DS titles in the UK.

According to Brand Republic, Rayman Raving Rabbids TV Party for the Wii will be supported with a GBP 1 million campaign running on ITVs Saturday evening shows including The X Factor.

"From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate," commented Jon Rosenblatt, UK marketing director for Ubisoft.

The company's Imagine range will be the subject of a campaign kicking off November 14, while ads will also promote Sam Power, Combat of Giants – Dinosaurs and the one million-selling Far Cry 2.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.