Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubisoft estimated sales for the first quarter of 2010

Solid performance of key titles help drive home the profit.

Paris, 12 July 2010 – Today, Ubisoft reported its estimated sales for the first fiscal quarter ending June 30, 2010.


Estimated sales for the first quarter totaled €160 million, up 93% compared with the €83 million recorded for the first quarter 2009-10.

Estimated sales for the first-quarter of 2010-11 exceeded the guidance (of approximately €145 million) announced at the time of the 2009-10 full-year sales figures communication. This is due to:

the solid performance of Splinter Cell Conviction TM , which sold in 1.9 million units, a good performance by back-catalog and casual titles, spurred by the sustained sales of Just Dance ® , as well as Assassin’s Creed ® 2 and Avatar, gains of approximately €9 million due to the favorable exchange rate.

Yves Guillemot, Chief Executive Officer, said "Our sales performance this quarter reflects the success of several titles and attests to the quality of our game catalog. It’s proof of Ubisoft’s ability to make its mark in an ever demanding video games sector.”

“This year’s E3 further confirmed the potential for our end-of-year line-up, demonstrating how varied and distinct our offering is. Proven franchises such as Assassin’s Creed, Driver or Ghost Recon will offer unique experiences for seasoned gamers. In particular, Assassin’s Creed Brotherhood should allow us to reaffirm our position as one of the industry’s best multiplayer developers. The preorders are the strongest ever seen, already 20% above those from the same period last year, even before the awards announced following E3. In the casual segment, Your Shape: Fitness Evolved, Just Dance 2 or Michael Jackson: The Experience, which has generated particularly promising media coverage, are expected to attract a large number of casual players. Finally, thanks to the investments made, we will offer a rich line-up of both online games and new titles for the upcoming hardware launches this fiscal year."


Second quarter 2010-11 sales targets

The second quarter will be highlighted by the releases of:

H.A.W.X. ® 2 for Xbox 360 ® , Playstation ® 3 and PC R.U.S.E TM for Xbox 360 ® , Playstation ® 3 and PC Sales for the second quarter of 2010-11 are expected to come in at around €83 million, in-line with the second quarter of 2009-10.

Update on the games release schedule

Due to the competitive market at Christmas, Driver ® , previously scheduled for release during the third quarter, will now launch during the fourth quarter of the fiscal year.

Full-year 2010-11

Ubisoft confirms its previous forecast for the full year 2010-11 of an expected return to profitable growth and positive cash flow from operating activities.

Final sales figures for the first quarter will be released when the Paris stock exchange closes on July 22. There will be no conference call following the July 22nd press release.


This statement may contain estimated financial data, information on future projects and transactions and future business results/performance. Such forward-looking data are provided for estimation purposes only. They are subject to market risks and uncertainties and may vary significantly compared with the actual results that will be published. The estimated financial data have been presented to the Board of Directors and have not been audited by the Statutory Auditors. (Additional information is specified in the most recent Ubisoft Registration Document filed on June 30, 2010 with the French Financial Markets Authority (l’Autorité des marchés financiers)).

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit:

© 2010 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Splinter Cell Conviction, H.A.W.X., R.U.S.E, Ghost Recon, Driver, Your Shape Logo, Just Dance, Ubisoft,, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and