Ubisoft has announced its take on the online pass in the form of the Uplay passport, which will come in the form of a one-time code included in new Ubisoft games.
Activating the code will give buyers access to "bonus content, exclusive offers, and online multiplayer", in a similar fashion to EA's Online Pass model. Second hand buyers will be able to buy codes for £7.99 or 800 Microsoft Points.
The forthcoming Driver: San Francisco will be the first game to feature the system, which "will be included in many of Ubisoft's popular core games." Games which require the passport to access their full content will be identified with a sticker on the outside of the box.
The service will also dovetail with the Uplay system which Ubisoft already operates. Currently, Uplay allows players to earn benefits and unlock game content by playing Ubisoft titles. Whether or not the passport will replace any of these features has yet to be announced.
Alongside EA, various other publishers have taken measures to try to monetise second hand sales, including Codemasters, THQ and Warner Bros.