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Ubisoft at PAX East

Child of Eden, Call of Juarez The Cartel, Might & Magic Clash of Heroes, Beyond Good and Evil HD and Outland headed to Boston.

SAN FRANCISCO, CA – March 8, 2011 – Today, Ubisoft is pleased to announce its video game lineup for PAX East in Boston from March 11–13, 2011. The Ubisoft booth will be located at exhibit space 824 and will feature a variety of first looks and first hands-on experiences of Ubisoft’s diverse upcoming lineup. Additionally, lots of exciting prizes will be distributed to booth visitors throughout the day.

For the first time ever PAX attendees have an opportunity to play Child of Eden™ on Kinect™ for Xbox 360®, controller free games and entertainment. Consumers will also be treated to the first public demos of the recently announced Call of Juarez® The Cartel and the PlayStation®Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft titles Might & Magic Clash of Heroes™, Beyond Good and Evil® HD and Outland™. As an extra treat for fans, Tetsuya Mizuguchi, the creator of Child of Eden, will lead a select amount of live demonstrations for attendees from the Child of Eden stage in the Ubisoft booth on Saturday and Sunday.

In addition to the game demos, Ubisoft is featuring a variety of special pre-order promotions at its booth. Call of Juarez The Cartel fans can participate in a unique “Follow the Road Trip to Juarez” promotion when they pre-order the game at PAX. If at least 200 people pre-order the game, they will each receive a Gamestop gift card valued at $20 with their order. Consumers interested in purchasing Tom Clancy’s Ghost Recon Future Soldier™ can pre-order the game onsite at PAX to receive a free Ghost Recon Future Soldier T-shirt designed exclusively for PAX East attendees. There are additional opportunities for Ghost Recon fans that ”Like” the game’s Facebook page and participate in photo opportunities at the booth.

Child of Eden pre-orders at PAX East will receive a light-activated T-shirt, and to complete the Child of Eden look, fans will get a chance to win a pair of light-up glasses if they ”Like” the game’s Facebook page.

For exclusive updates, behind-the-scenes photos and video from PAX, please follow Ubisoft’s Twitter feed ( http://twitter.com/ubisoft) and Facebook page (facebook.com/ubisoft) throughout the duration of the event.


About Ubisoft 

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.



© 2003–2011 Ubisoft Entertainment. All rights Reserved. Call of Juarez © 2011 Ubisoft Entertainment and Techland. All Rights Reserved. Call of Juarez is a trademark of Ubisoft Entertainment and Techland. Techland and the Techland logo are registered trademarks of TECHLAND. Beyond Good & Evil, Child Of Eden, Tom Clancy, Ghost Recon, Ghost Recon Future Soldier, the Soldier Icon, Might & Magic Clash Of Heroes, Outland, Ubisoft and the Ubisoft logo are registered trademarks of Ubisoft Entertainment in the US and/or other countries. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.


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