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Ubisoft appoints new UK marketing director

Former Microsoft exec Murray Pannell joins Prince of Persia publisher

Ubisoft has appointed Murray Pannell as its new UK marketing director, responsible for PR, brand and digital marketing.

Pannell joins the French publisher after six years with Microsoft, where he was responsible for Xbox hardware and software.

"I'm delighted to welcome Murray to the UK team as our new marketing director," said Rob Cooper, UK MD.

"He has a wealth of marketing experience and is a popular and well respected industry figure. With an amazing range of both franchised titles and brand new games planned for the coming months, we’re expecting another successful year and I know Murray has all the experience and drive to bring these products to market in a major way."

Pannell has also worked at Electronic Arts, Virgin Interactive and Saatchi & Saatchi.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.