More movie and TV studios have signed up for Xbox Live's growing DLC service in North America.
Paramount Pictures is to provide its movies in high-definition for the first time, while Warner Bros. is supplying its direct-to-video movies on the same day as release on DVD.
"Adding partners and content like this helps reinforce the console's position as the centre of connected entertainment in the living room," commented Microsoft's Xbox boss Peter Moore.
TV companies signing up for the service include National Geographic which will provide TV series' and one-off documentaries, while ADV Films will release a number of Japanese Anime titles.
TotalVid.com is lining up a selection of extreme sports programming, while A&E Network will provide hit TV shows such as Dog the Bounty Hunter and Gene Simmons Family Jewels.
"With more than 300 games expected by year's end, an Xbox Live community of more than six million people and a growing catalogue of premium content from some of the biggest names in entertainment today, Xbox 360 is incredible value," added Moore.