Turtle Entertainment GmbH - Intel Extreme Masters

A million viewers tune into Eurosport's broadcast.

News by GamesIndustry International Contributor

Published on Nov. 8, 2010

Cologne, November 8, 2010 – The ‘Intel Extreme Masters’ show, the outcome of the cooperation between Eurosport, Intel and Turtle Entertainment, the leading eSports company, had its premiere on September 30 on Eurosport 2. The first episode covers the first live event of the fifth season of the Intel Extreme Masters tournament, the global league of the video game champions. All broadcasts combined, including the opening on Eurosport 2 and replays on both Eurosport 2 and Eurosport, reached about 1 million different viewers in total. All episodes are available on demand on Eurosport Player, Eurosport's web-TV service. The next episode of the show will be presented on November 11, 2010.

The first episode of the ‘Intel Extreme Masters’ show is focused on the world’s famous team Fnatic participating in the Global Challenge Shanghai, the first event of the fifth season of the Intel Extreme Masters league. The show had its premiere on September 30 when it was presented on Eurosport 2. It was then replayed on both Eurosport and Eurosport 2 and attracted altogether about 1 million different viewers. The production will cover the whole season of the Intel Extreme Masters, from its first live event in Asia until its World Championship in Hanover in March, 2011.

"As we are the first to bring eSports to a broad pan European, Asian and Pacific TV audience I am very satisfied how the first broadcast worked out,“ says Nik Adams, the Executive Producer at Turtle Entertainment responsible for the ‘Intel Extreme Masters’ show. "The total number of viewers, the feedback from the media as well as from our eSports community was as good as expected. This show gives the TV audience an overview of our lifestyle and helps to elevate eSports to a higher level,“ he adds.

Each episode will be available on demand at www.eurosportplayer.com for at least a week following first broadcast. In addition, there will be a short highlight clip following every episode available in the free online video sections across Eurosport’s network of eleven language websites. Next episode, describing the eSports action at gamescom 2010 in Cologne, Germany, will be presented on November 11 on Eurosport 2 at 20:30.

The broadcast schedule for all the episodes on both Eurosport and Eurosport 2:

Eurosport 2 broadcast schedule:

EPISODE BROADCAST DATE 2 11.11.2010 at 20:30 3 24.02.2011 at 20:30 4 07.04.2011 at 20:30 5 28.04.2011 at 20:30 6 05.05.2011 at 20:30 *Broadcast times may change

Eurosport broadcast schedule:

EPISODE BROADCAST DATE REPLAY 2 12.11.2010 at 24:00 26.11.2010 3 25.02.2011 at 24:00 11.03.2011 4 08.04.2011 at 23:30 22.04.2011 5 29.04.2011 at 23:00 28.04.2011 6 06.05.2011 at 24:00 13.05.2011 *Broadcast times may change

Intel Extreme Masters

Intel® Extreme Masters is the global league of eSports champions since 2006. The league arranges the hardest and most popular competitions in Counter-Strike, StarCraft 2 and QuakeLive. eSports champions from Europe, Asia and America struggle for $400,000 in prize money - the most lucrative prize purse globally. Live tournaments at the worlds largest IT- and Gaming conventions feature the top performers of the season - global stars in eSports. The fifth season will have its exciting final in Germany in 2011, finding the top teams and players in the Intel® Extreme Masters World Championship.The IPTV station ESL TV presents the best games of the season live and reports directly from the offline events.

Further information is available at: www.intelextrememasters.com

Eurosport Group

The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, is broadcast in 20 languages reaching 121 million homes and 240 million viewers across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2, the new generation sports channel, broadcasts to 46 million households in 16 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 14 countries in the region. Eurosportnews provides up-to-date sports TV news transmitted worldwide. Online, Eurosport has a network of dedicated sports websites in 11 different languages. Eurosport is ranked as Europe's N°1 online sports destination and is visited by over 10 million unique users per month (comScore). Eurosport Mobile offers Live streaming, mobi le sites and mobile applications in 9 languages providing LIVE sports news and results. Eurosport Events is the group's expert division in the organisation, management and promotion of international sporting events. For more information, please visit www.eurosportcorporate.com

Intel Corporation

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal www.esl.eu reaches above ten million visits a month generated by more than 2,5 million registered users. Turtle Entertainment broadcasts ESL events via IPTV channel ESL TV since 2007. The headquarter has 160 employees and is located in Cologne, Germany. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations such as Intel, Alienware, ASUS, adidas, Volkswagen, Nokia, Trend Micro, Sennheiser, Windows 7, Sidewinder, SteelSeries and gamed.de.

Further information is available at www.turtle-entertainment.com

All links at a glance:

- This Press Release as PDF at: www.turtle-entertainment.com/Dateien/PM_Eurosport_schedule_EN.pdf

- Eurosport Player: www.eurosportplayer.com

- Further information about the Intel Extreme Masters at: www.intelextrememasters.com

- Photos from the Intel Extreme Masters Events at: www.flickr.com/photos/eslphotos/collections/72157621757398398/

- IntelExtreme Masters YouTube-Channel: www.youtube.com/IntelExtremeMasters

- Further information about the Eurosport Group at www.eurosportcorporate.com

- Further information about Electronic Sports League at www.esl.eu

- Further information about Turtle Entertainment at: www.turtle-entertainment.com

- Company Trailer Turtle Entertainment GmbH (browser flash movie): http://files.turtle-entertainment.de/video/eslpromo.html

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