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Trueplayerz Joins Forces With UK Online To Give Gamers Chance To Give!

British fashion label Joystick Junkies is proud to announce leading broadband ISP UK Online, as a major sponsor of the Trueplayerz series of charity videogame tournaments this Autumn.

Trueplayerz offers everyone the chance to play games, score great prizes and win cash for the charity of their choice. If you like gaming with style, you'll love Trueplayerz - the events bring together people from across the country to play on the latest games whilst enjoying Joystick Junkies fashion shows, live bands, top DJs and much more.

"The US has a number of events where people can play console games for big prizes but there's nothing in the world which truly appeals to the casual gamers out there who love a night out clubbing as much as a session in front of their favourite console," commented Chris Birch from Joystick Junkies.

The unique concept behind Trueplayerz is that the winner of each tournament decides where the money goes. It's as simple as that.

To add to the amazing prizes, UK Online is donating twelve 8 Mb broadband packages worth over £5,000 which are perfect for today's gaming connoisseur. Winners of each monthly tournament will be picking up one of the packages alongside other prizes donated by the UK video games industry.

Chris Stening; UK Online General Manager, said, "8 Mb broadband is changing the face of gaming in the UK, making it easier for gamers to meet up and play online - without downtime, or lag. We're delighted to be sponsoring the Trueplayerz tournaments in London, helping the gaming community to come together for a great day out - and support a good cause."

The Trueplayerz events will be held at The Marquee Club in London's Leicester Square on Sunday the 25th September, Sunday 23rd October and Sunday 20th November. Players will be competing on some of the biggest new games covering action, football and driving so there's something for everyone to show off their skills.

Trueplayerz has already garnered support from some of the biggest names in the games industry, which are generously donating great prizes for winners of heats throughout the day.

Sign up to one of Trueplayerz coveted tournament slots at or email for details. There are only limited places so get your name down quick for a chance to win a year of UK Online's 8 Mb broadband service plus some top gaming prizes and cash for the charity of your choice.

It only costs £5 to enter the tournament or £3 for spectators (fees payable on arrival) but even if you're not a gaming expert, come down anyway - it's all for charity after all and there's a special prize for the gamer with the biggest crew!

There will be added entertainment during the day including side games, retro classics, a fashion show of Joystick Junkies new video games inspired clothing and an after party at the Marquee Club after the tournament final.

Stay tuned to for the latest news on Trueplayerz!

For media enquiries please email or tel: +44

207 486 6641.


Event: Trueplayerz

Dates: Sunday 25th September, Sunday 23rd October, Sunday 20th November

Schedule: Hourly heats from 11am - 6pm with a grand final 7pm

After party: 7pm-1am

Location: The Marquee Club, Leicester Square, London

Nearest Tube: Leicester Square, Northern Line

Entry: The event is open to all ages, however you will need proof of age to compete on some games

Cost: £5 to play in tournament, £3 for spectators (free entry to after party for over 18 competitors and spectators), £5 entry for after party only (over 18s only).

About UK Online -

UK Online, established in 1994 and part of the Easynet Group, is a leading Consumer ISP providing high speed, reliable broadband and dial-up Internet access across the UK. UK Online was recently awarded a Commendation for Innovation at the 2005 ISPA Awards for its commitment to Local Loop Unbundling (LLU), a process that enables the ISP to offer both the UK's fastest home broadband - at a blistering 8Mb - and most affordable home broadband, with 512K available for the same price as many dial-up connections (£9.99), via Easynet's LLUStreamTM service. UK Online is also the Official ISP to Team GB, the UK's Olympic team.

About Joystick Junkies -

British clothing label Joystick Junkies has taken world famous icons, such as Space Invaders, from the dawn of video games and turned them in to fashionable designs for the modern day adventurer. Ultra soft vintage washes and bright retro tones, distressed prints and subtle video games references help create a truly lifestyle approach to the world's fastest growing youth market. Joystick Junkies is not just about fashion, their popular club nights and parties have already spread from London to LA, the team are managing the community of girl gamers, PMS Clan and is a focal point for the fast growing video games pop culture phenomenon.

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