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True Games/Live Gamer deal

Publisher signs up with item-trading marketplace system.

Orange County, Calif. -- May 12, 2008 - True Games Interactive (, a new global online game publisher announced today that it has signed a deal with publisher-supported secondary trading marketplace provider, Live Gamer. The two companies will partner on the online game publishers upcoming products that support real money trading (RMT), the first of which is scheduled to launch in Q3 2008.

“It is our mission as a company to provide the highest quality entertainment and we can only do that by associating with the highest quality partners and trusting our games to them,” said Jeff Lujan, Chief Publishing Officer at True Games Interactive. “Our relationship with Live Gamer represents one of many quality partners you can expect to see aligned with True Games.”

Live Gamer enables a complete marketplace solution for the player-to-player trading of virtual items. Through its partnerships with leading publishers and developers worldwide, players have a convenient, secure, and reliable outlet to buy and sell virtual goods and objects.

“True Games’ experienced management team are among those leading the way to create new and diversified business models in the online game industry and deliver exciting new experiences for players,” said Andrew Schneider, co-founder and president of Live Gamer, Inc., “We are thrilled to be working closely with True Games to conceptualize and integrate a legitimate, safe and secure marketplace for Real Money Trading from the earliest stages of product development.”

True Games Interactive offers a unique approach and new business model to developers and publishers within the free-to-play, micro-transaction gaming segment and will focus on Western publishing and development.

“We continue to be thrilled with the tremendous opportunities and enthusiasm presented to True Games and look forward to working with our selected partners like Live Gamer in the near future”, said Bob Drobish, Chief Operating Officer at True Games Interactive.

True Games Interactive is currently negotiating several product deals and securing Series A funding. True Games is based in Orange County, California and plans to launch its first title in 2008. For more information about True Games Interactive visit the company’s website at


About Live Gamer

Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer’s Wall Street-developed platform combined with Sony Online Entertainment’s Station Exchange technology is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles or via the Web, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (

About True Games Interactive

True Games Interactive is an international multi-player online game publisher. It was founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games. True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. They are working with world-class publishers to license existing online titles and world-class developers to create games exclusively for online play. The company is based in Orange County, California and plans to release its first title in Q3 of 2008.

Media Contacts:

Mika Kelly

Clever Communications/for True Games Interactive



Corie Pierce

The Sutherland Gold Group/for Live Gamer


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