Trion, publisher of Rift and the forthcoming Defiant and End of Nations, is to launch a development and publishing platform for online games, codenamed Red Door.
The platform is aimed at helping developers get to market more quickly and will enable content to be shared across several connected devices. Multiple monetisation solutions will be supported, as will live patching and content updates.
"Media and entertainment are transforming into connected services that evolve around the user," said Trion CEO Dr. Lars Buttler.
"Our goal is to revolutionize premium games and help the industry realize its potential in the connected era. Our first title Rift is just the tip of the iceberg; with Red Door we intend to catalyze significant change for the industry and unleash new creative possibilities. We want to hear from those with big bold ideas and dreams."
Trion Worlds' poster game, Rift, sold over four million copies in its first four months at market and operates on a subscription basis. Many of the game's advertisements have directly targeted World of Warcraft users, using the tag-line "We're not in Azeroth any more."