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Traction Gets a New Connection

Traction Public Relations signs Connection Events as newest client

For immediate release

Santa Monica, Calif. - February 20, 2007 - Traction Public Relations, one of the largest video game specific public relations agencies in the country, announced today that Connection Events has become their newest client. Connection Events is best known for its Game Connection events held in Europe, Asia and the US. Specifically Traction will handle all PR related to the Game Developers Conference in San Francisco.

"Traction Public Relations has proven it's unique ability to provide unparalleled public relations to the game industry making it the perfect choice to bring Event Connection's news to the United states, "said Pierre Carde, General Director of Connection Events. "We believe that their experience and knowledge will enable us to communicate to both developers and publishers the incredible ROI of the Game Connection event.

"Connection Events has a compelling story to tell the game industry and the business press. They have found a way to make business meetings between developers and publishers happen in a format that greatly benefits both sides," said David Tractenberg, President of Traction Public Relations. "That they chose us to represent them is a great honor that speaks volumes about our abilities to reach their goals."

Game Connection enables professional meetings between professionals in the video game industry, regarding the creation and the financing of video games. The event provides game developers a real opportunity to show their game concepts and their development abilities. It also provides publishers the chance to maximize their time and meet many developers in just one place. Game Connection also presents for the first time ever in the US, Game Connection Services, which will afford service providers the opportunity to meet face to face with prospective buyers.

About Traction Public Relations

Headquartered in Santa Monica, California Traction Public Relations is one of the largest video game specific public relations agencies in the country. Two offices are filled with a dedicated staff that has a deep knowledge of the industry while providing highly competitive rates. Traction provides media relations, media training and crisis communications tailored to meet the needs of today's developers and publishers.

To learn more about Traction Public Relations, visit


Traction Public Relations

David Tractenberg, 310-453-2050 ext. 111

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