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Toshiba slashes price of HD-DVD players

Toshiba has slashed the price of its HD-DVD players in the US, effective immediately, in a move it labelled "strategic hardware price reductions".

Toshiba has slashed the price of its HD-DVD players in the US, effective immediately, in a move it labelled a "strategic reduction."

The manufacturer is dropping prices of its entire HD-DVD line of players, with the entry level HD-A2 reduced to USD 399 (EUR 299 / GBP 203) and the newly released HD-A20 model coming to market at USD 499 (EUR 374 / GBP 254).

The HD-DVD format features in Microsoft's Xbox 360 console while Sony's rival Blu-ray format is a key element of the PlayStation 3.

Supporters of the HD-DVD format, including Warner, Paramount and Eagle Rock have welcomed the move.

"The spring is ramping up well for HD-DVD, with an incredible list of movies and the best priced hardware on the market," commented Ken Graffeo, executive VP of marketing at Universal Studios Home Entertainment.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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