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Toon Football

Cartoon Network's virtual currency goes on sale to gamers in the Philippines via mobiusonline.

(Manila, Philippines, June 23, 2010) – Football fans and gamers in the Philippines will now be able to purchase Cartoon Network’s virtual currency through Southeast Asian online payment portal, mobiusonline, for the popular soccer-based game, Toon Football as part of the engagement between Turner Entertainment Networks Asia and mobiusonline.

Mobiusonline is the digital media platform and payment system of game service provider Digital Media Exchange (dme).

“We are delighted to seal this partnership with Turner Entertainment Networks, as this initiative goes parallel with our goal to provide the Southeast Asian gaming community easy access to more in-game currencies and items of online games,” said dme CEO Scott Countryman. “By making the Toon Football currency available in our mobiusonline payment portal, Filipinos can easily purchase in-game currency using ePoints.”

“This partnership with mobiusonline will enable Cartoon Network to offer our fans an even more engaging experience on our Toon Football site,” said Benjamin Grubbs, Regional Director of Interactive Media, Turner Entertainment Networks Asia. “By enhancing the game playing experience for our users, we will be able to offer kids a truly innovative and immersive way to interact with our brand and characters beyond the TV set.”

Launched in March, Toon Football is a free-to-play online game that catapults players into the crazy world of Cartoon Network. Players create their own unique avatars (choosing hair styles, skin color, eyes, gender, outfits and shoes) and can join an existing team or create a new team with friends or family! Each team consists of four players plus one Toon which can be chosen from Cartoon Network favorites, including Chowder, Dexter, Four Arms and many more. Choose a team to challenge or let the system arrange a match. Each team member plays the game separately, so players can ‘go for goal’ at their own convenience. Visit for more details.

Mobiusonline has also engaged with other games such as Eve Online, Rakion, and Nindou to sell its currencies within the portal, reinforcing its goal to make more games accessible to Southeast Asian gamers. Moreover, mobiusonline has made more than 1,000 games accessible to Southeast Asian gamers through its partnership with the Ultimate Game Card.

The payment portal further provides a safer and more convenient way of transacting online by enabling payment using prepaid cards.


About Digital Media Exchange

Established in 2003, Digital Media Exchange, Inc. (dme), is a veteran online games publisher and game service provider to the global computer games industry. Under the brand name Mobius (, dme pioneered the Southeast Asian online game industry by architecting the leading Philippine peering exchange for online games, launching the first free-to-play/item-based games in the region, and creating unique and innovative premium services seamlessly integrated within a proprietary digital media platform and payment system ( used by over 12 million registered users. dme’s outsourcing division provides game consulting and support services to some of the world’s largest global entertainment, technology, and retailing companies including Disney, Dreamworks, Dolby Laboratories, Nexon, NHN, and Build-a-Bear Workshop. For more information, visit the website or e-mail:

About Turner Entertainment Interactive Media

Turner Entertainment Interactive Media (Turner Interactive), a division of Turner Entertainment Networks Asia, Inc., develops and distributes online video, gaming and commerce products and services for Turner’s brands in the kids’, animation, and general entertainment categories. The department is responsible for the localization and growth of Cartoon Network’s websites, which now attract 3.5 million unique visitors a month. Turner Interactive also manages and develops the online destinations for Turner’s other entertainment brands including POGO, Galli Galli Sim Sim, TCM Turner Classic Movies, and WB.


Contact: AJ Cadavedo

Phone: +632 757-3500 loc 316 dme

Contact: Windi Tapawan-Barth

Phone: +63 920 951-4351

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