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Tony Hawk's Project 8 Demo To Debut On Xbox Live Marketplace October 20

FOR IMMEDIATE RELEASE

Santa Monica, CA - October 19, 2006 - The competition to become a member of Tony Hawk's elite skate team starts on your Xbox 360 with the free Tony Hawk's Project 8 demo available on Xbox Live® Marketplace Oct. 20.

Gamers can download the demo and hit the Concrete Park where they will experience some of the latest innovations in the #1 best selling action sports franchise from Activision, Inc. (Nasdaq: ATVI), including "Nail the Trick," which gives players precision control over how their skater moves their feet to flip the skateboard; "Filmer" goals that require players to follow a cameraman and complete tricks that he calls out; and "Spot Challenges" which are ambient goals that players can access throughout the game world and complete as they choose.

Tony Hawk's Project 8 is being developed by Neversoft Entertainment for the Xbox 360 video game and entertainment systems from Microsoft. The game is rated 12+ BBFC and is scheduled for release in November.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Xbox® and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

For More Information, Contact:

Lisa Richards

Renegade PR

lisa@renegadepr.com

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.