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Tomy to create new IP for videogames

Toy corporation to increase publishing operations in US and Europe

Toy company Tomy has announced plans to increase self-publishing videogames in the US and Europe.

The company intends to release titles based on its brands and licenses, as well as develop new IP for the market.

"This is a very exciting time for Tomy Corporation as the company moves towards a vertical videogame publishing strategy in North America and Europe," commented Isamu Takahashi, chief international operating officer.

"The Tomy brand is known for innovation and quality all over the world. As the way people seek entertainment content evolves onto new digital platforms, it is a natural step for Tomy to extend family-friendly properties onto the next generation video game systems."

Tomy already has two titles ready for release this October – Lovely Lisa for the DS and Penny Racers: Turbo-Q Speedway for the Wii.

"With our expansion as a vertical publisher in North America, we are dedicated to bringing gamers quality titles on next-generation systems that entertain and inspire families and kids of all ages," said Kaz Sugiyama, president of Tomy.

"We are proud that Tomy’s two new games are based on principles and play patterns that parents can feel good about sharing with their children."

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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