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TMS Mobile Debuts Worldwide Direct-to-Consumer Mobile Content Service with Michael Mepham's Sudoku Puzzle

Mobile Service is one of the First to Use Numeric Domain Names to Streamline Access to Content

CHICAGO, July 12, 2006 - TMS Mobile today announced the launch of its mobile content service with the worldwide availability of the hit logic puzzle Michael Mepham's Sudoku. TMS Mobile is a project by U.S.-based Tribune Media Services, Inc. (TMS) and Canadian company AcrNum, Inc. to develop off-deck mobile content services for consumers and businesses. Tribune Media Services (TMS), a subsidiary of Tribune Company (NYSE:TRB), is a global distributor of syndicated content and services to the media industry and is headquartered in Chicago. "We believe that our first off-deck product is the best mobile Sudoku available and an excellent indicator of the quality of mobile content we plan to feature as we expand," said Stephen Tippie, TMS vice president, marketing and licensing. "Our direct-to-consumer service is also one of the first to offer direct access to mobile content by using a numeric domain name, 783658.com, which dramatically shortens the process of keying in a mobile Web address." TMS Mobile's Sudoku will be joined this summer by Michael Mepham's Kakuro, another popular logic puzzle based on numbers. The company is also in discussions with a leading international mobile content developer to add several dozen puzzles, action games and arcade games to the TMS Mobile lineup before the end of the summer. Consumers can download Sudoku GamePaks of 10 puzzles for US$4.99 directly from the Sudoku mobile Website by keying 783658.com into their mobile Web browser and following directions. These numbers correspond to the word "SUDOKU" on the mobile phone's keypad. The mobile version of Michael Mepham's Sudoku was developed by Breakpoint Ltd., a leading mobile game developer and publisher, based in Warsaw Poland ( www.breakpointgames.com). About Tribune Media Services ( www.tms.tribune.com) Tribune Media Services (TMS) is a leading provider of information and entertainment products for print, electronic and on-air media in the United States and abroad. It distributes TV and movie listings and related editorial content under the TMS and Zap2it brands; syndicates comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its McClatchy/Tribune partnership, TMS also markets news, features, information graphics and multimedia content to media clients around the world. Headquartered in Chicago, with offices in New York, Glens Falls, N.Y., Dallas, Houston, Milwaukee, Amsterdam, London and Hong Kong, TMS is a subsidiary of Tribune Company (NYSE:TRB). About AcrNum ( www.acrnum.com) AcrNum, Inc., a division of Aboriginal Assets Group, Inc., has been concentrating on developing best-in-class technology for the deployment of mobile Internet access for the past five years. The company has amassed a collection of over 1,700 generic and brand-specific Numeric Domain Names to enhance its technology deployment. AcrNum is based in Toronto, Canada. Contact: Stephen Tippie Tribune Media Services 312-222-4455 stippie@tribune.com Scott Smith AcrNum Inc. 647-242-1758 scott@acrnum.com
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