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Tira Wireless Sells Publishing Division to Airborne Entertainment

Clears Path to Dominate Mobile Content Porting Market

TORONTO--OCTOBER 7, 2004--Tira Wireless, a provider of enabling technology for the mobile content marketplace, today announced that Airborne Entertainment has purchased the rights to all games, applications, brands and distribution contracts formerly held by the publishing division of Tira Wireless. Tira continues to focus on its core business - providing the mobile content market with the technology and services needed to overcome the challenges of device and market fragmentation.

Tira Jump, the award winning, patent-pending automated porting platform for mobile Java applications, has been used to create and optimize over 3,000 versions of branded titles across multiple devices and languages. Tira Jump has now been used by more than 45% of top tier mobile games publishers including Airborne Entertainment, Disney Mobile, Sony Pictures Digital and THQ Wireless, amongst others.

Airborne Entertainment is a leading publisher of entertainment content for mobile phones with existing content from MAXIM, the NHL, 20th Century Fox, The Food Network, A&E, HBO and others. The applications, brands and distribution rights acquired by Airborne from Tira include NHL® PowerShot HockeyTM, Cosmo Mobile, CosmoGIRL! Mobile, TVGuide® Crosswords2Go, and Apollo Mail amongst others. These applications are in distribution with mobile operators on a wide range of Java handsets around the world.

"Tira is leading the market in mobile Java porting technology and services. This sale sharpens our focus on providing the tools and technologies required by our customers to overcome fragmentation and better manage the deployment of mobile content," said Paul Schaut, CEO of Tira Wireless. "Now we can concentrate all of our energies on further serving this market and extending our porting technology."

The transaction closed on October 6th, 2004. Terms of the deal were not disclosed. Daniels & Associates advised Tira Wireless on this sale. For more information about Airborne Entertainment visit

About Tira Wireless

Tira Wireless is a provider of enabling technology for the mobile content marketplace. Tira's proprietary technologies enable mobile operators, publishers and developers to quickly and securely deliver quality mobile content to market. Its technologies include the Tira Jump platform, which automatically ports mobile Java applications across a variety of handsets and languages; and the Mobile Assure wireless application certification software and process. Tira's customers and partners include Airborne Etainment, THQ Wireless, Disney Mobile, Sony Pictures Mobile, mForma, T-Mobile, TELUS Mobility, Sun Microsystems, Inc., Sony Ericsson, Nokia, and Motorola amongst others. Based on the continued growth of the mobile content market and Tira's strengthening position in the market, Tira was recognized as one of "10 Emerging Wireless Players to Watch" by IDC and named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless. Tira Wireless was awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development for the Tira Jump platform. Tira Wireless is a privately held company funded by Brightspark Ventures of Toronto, Canada and Flagship Ventures of Cambridge, MA. For more information visit


NOTE: Tira Wireless is a registered trademark. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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