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Tira Wireless Advances Mobile Content Deployment With Expanded Tira Jump Product Suite

Combines Mobile Deployment Know-how with Digital Asset Management and Workflow Capabilities in Single Solution

SAN FRANCISCO, Calif. - September 26, 2005 - Mobile Entertainment Summit-Tira Wireless, the premier provider of advanced technology for mobile content deployment, today announced a new release of the Tira Jump Product Suite that enables content providers to more efficiently control priorities, resources and digital assets in the deployment of mobile content.

The most significant changes in this release are in the Jump Workflow Manager, which is now available in two different versions: one for Publishers and one for Software Services companies - with distinct configurable workflows for the two different processes. Additionally, the Jump Workflow Manager can now also be used to manage the deployment of BREWTM games and applications - this is in addition to existing support for mobile JavaTM.

Among the other new features in this release of the Tira Jump Product Suite are the addition of two new modules: the Tira "Over the Air" Server, which facilitates the downloading of applications onto devices to speed testing; and the Tira Automated Verification Server (AVS), which is a fully integrated mobile Java testing tool that ensures that basic MIDP errors are detected prior to application adaptation and optimization.

"This release expands our technology base by combining our in-depth mobile knowledge with the most powerful and flexible features in digital asset management and workflow systems," said Doug Barre, CEO of Tira Wireless. "Our support for BREW in the workflow manager is the continuation of the execution of our vision to deliver a comprehensive end to end mobile content deployment solution - a solution which supports multiple content types and addresses the growing complexities of mobile content deployment, including market planning, content preparation, adaptation and optimization, asset management, and workflow."

The new release of the Tira Jump Product Suite also includes integrated and enhanced reporting, which provides project managers with an at-a-glance view of project status, and the ability to assess team productivity. With support for outsourcing and multi-organization views, content providers also gain greater control over work orders assigned to outsourced porting, QA testing and certification services partners.

Further enhancements have also been made to the Jump Developer Desktop (JDD), which is a proprietary Eclipse desktop plug-in that porting engineers use to execute and optimize the adaptation of content. The JDD communicates with the Jump Transformation Engine (JTE), an XML-based rules engine that enables the creation and optimization of application builds for specific devices, languages and mobile operators. These two elements now integrate the Tira Jump Knowledgebase, which encapsulates Tira's unique knowledge of device specifications and operator procedures.

About the Tira Jump Product Suite

The Tira Jump Product Suite enables mobile content developers and publishers to control, adapt, optimize and deploy mobile applications - from simple puzzles to complex multiplayer, multilevel, highly networked games - across more than 500 different handsets (including 150 BREW devices), in a variety of international languages over multiple mobile operator networks. To date more than 50 percent of the world's leading mobile content publishers have used Tira Jump technology to create and deploy top selling mobile games and applications in eight different languages around the world.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile content providers to efficiently control, adapt and deploy content across a broad range of handsets, languages and operator networks. By combining in-depth knowledge of mobile content deployment with the most powerful and flexible features of digital asset management and workflow systems, Tira Jump enables mobile content providers to optimize process efficiencies and maximize resource utilization. Tira's customers include Disney Mobile, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit

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NOTE: Tira Wireless is a registered trademark. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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