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Tira Jump Technology Supports Providers of Content to Nokia Preminet Solution

Tira Wireless Enables Developers and Publishers to Optimize Mobile Content for Global Deployment through Preminet

TORONTO - November 1, 2005 - Tira Wireless, a premier provider of advanced technology for mobile content deployment, today announced that its Jump technology is now available to providers of content for Nokia's Preminet Solution. By working with Preminet, Tira is providing developers and publishers with preferred access to its Tira Jump services to optimize, localize and test mobile content across a broad range of devices and operators.

"Preminet is an important global initiative designed to streamline the end-to-end distribution process and satisfy the needs of the entire mobile software value chain," said Doug Barre, CEO of Tira Wireless. "One of the greatest challenges of global content deployment is dealing with all the different device and operator requirements. Tira is proud to expand the market reach of the mobile content offered via Preminet by providing users with preferred access to our advanced mobile content deployment technology."

Services offered by Tira to Preminet content providers are based on the Tira Jump Product Suite, an award-winning technology platform that combines in-depth knowledge of mobile content deployment processes with the most powerful and flexible features of digital asset management and workflow systems. Offered for license or as a service through Tira Wireless, the Tira Jump Product Suite enables mobile content developers and publishers to control, adapt, optimize and deploy mobile applications across more than 500 different Java-based handsets. To date more than 50 percent of the world's leading mobile content publishers have used Tira Jump technology to create and deploy top selling mobile games and applications in eight different languages around the world.

"With access to the Jump technology and community of resources provided by Tira, both Preminet customers and content providers can accelerate content delivery to the most current devices on the market via the Preminet Solution," said Gert Christen, Director of Preminet Americas at Nokia. "Our goal is to ensure publishers and developers can quickly and cost effectively reach a broad audience of mobile operators who are relying on Preminet for their content business. We are pleased that Tira has decided to work closely with the network of Forum Nokia and Preminet content providers and we encourage our Preminet developers to make use of the Jump technology. It is a powerful example how open standards stimulate innovation."

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump enables the efficient control, adaptation and deployment of mobile content assets across a broad range of handsets, languages and mobile operator requirements. Tira's customers include Disney Mobile, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit

About Preminet Solution from Nokia

Preminet Solution is a hosted content distribution solution that connects content providers, aggregators, operators, and mobile consumers. Preminet Solution comprises the Preminet Master Catalog of content, the Preminet Service Delivery Platform, and the Preminet Client, a device-resident application that makes it easy for mobile consumers to discover, download and enjoy mobile content, applications and services. Operators and aggregators can brand the Preminet Client to give their users a consistent and familiar experience. Preminet Solution can be integrated with most billing gateways, authentication databases, WAP or Web retail portals, and mobile devices. For more information, visit:


NOTE: Tira Wireless is a registered trademark. Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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