Tigertelematics' Gizmondo bolsters online presence for launch
Gizmondo strengthens online presence as part of controlled launch strategy with unveiling of a new Gizmondo official website
LONDON, 1st November, 2004 - Gizmondo Europe Ltd (Gizmondo), subsidiary of Jacksonville, Florida-based Tiger Telematics Inc (NASDAQ: TGTL), unveiled the 'new look' Gizmondo official website www.gizmondo.com which will open the doors to unrivalled levels of entertainment, delivered via the handheld gaming console, which began shipping on Friday.
The impending launch of Gizmondo in the UK to media and retail will present the first opportunity to sample all the features of the device, including the GPS and GPRS functionality.
The new website site reflects forthcoming marketing activity in terms of design, communication, and content. It will also act as the access point for the Gizmondo music download website, in conjunction with OD2, for one of the largest online music resources on the web, as well as news and developments, game information, interviews, and downloads.
Carl Freer, Managing Director, Gizmondo, says: "The Gizmondo is all about entertainment and the new website is reflection of this philosophy." He continued, "It's an intrinsic part of our launch strategy, primarily to keep consumers informed of new developments and opportunities, but it will also evolve alongside the Gizmondo as an online resource, reference, and entertainment environment."
Niclas Hermansson, head of digital marketing at Gizmondo, says: "The new website focuses on more appealing and innovative content for consumers, media and partners, as well as being used as a tool for differentiated marketing to specifically targeted groups. It has a new graphic profile. We've left behind the darker tones and given the whole environment a much fresher pace and feel. On a technical side, new applications and entertainment downloads for the Gizmondo, like music and films, are now possible. In the near future, we will also present leading edge technology in connecting the web with physical units of the Gizmondo. Regardless of what users are looking for at the new website, we want them to find it quickly and easily."
The Gizmondo is powered by a Microsoft Windows CE.net platform, boasts a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 Nvidia graphics accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location based services, is equipped with Bluetooth for use in multi-player gaming and accepts MMC card accessories.
The Gizmondo device and its games are due for launch in the UK in the fourth quarter 2004 and in North American markets from the first quarter 2005.
About Tiger Telematics and Gizmondo
Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc (TGTL.PK) and is the maker of Gizmondo, a next-generation mobile entertainment device. Set to launch in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.
Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
For further information please contact:
For and on behalf of Tiger Telematics, Inc. and Gizmondo Europe Ltd.
+44 208 964 4545
Michael Carrender, CEO
Tiger Telematics, Inc.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.