Tiger Telematics select gaming PR agency Indigo for Gizmondo launch in the UK
London-based UK PR agency brought onboard for final consumer drive
LONDON, 5 October, 2004 - Gizmondo Europe Ltd, subsidiary of Jacksonville, Florida-based Tiger Telematics Inc (NASDAQ: TGTL), announced today it has retained Indigo Pearl Ltd for the final consumer PR drive through to the UK launch of its much anticipated, handheld games console.
Carl Freer, Managing Director, Gizmondo, says: "Indigo Pearl has a far-reaching history publicising games and game technology in the UK. The development of a PR agenda that engages the early adopter, the hardcore gamer, and the casual gamer is very important to us, and we're looking forward to working closely with Indigo Pearl to ensure this achieved over the coming months."
James Beaven, Company Director, Indigo Pearl, says: "The Gizmondo is a superb piece of technology and extremely desirable. The team and I are delighted to be working on the UK launch, and we bring with us over 30 combined years of videogames and consumer media experience."
The Gizmondo is powered by a Microsoft Windows CE.net platform, boasts a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 Nvidia graphics accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location based services, is equipped with Bluetooth for use in multi-player gaming and accepts MMC card accessories.
The Gizmondo device and its games are due for launch in the UK in the fourth quarter 2004 and in North American markets in 2005.
About Tiger Telematics and Gizmondo
Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment device. Set to launch in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.
Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
For further information please contact:
Global Media:
Patrik Wallgren, Head of Global Public Relations
+44 7813 647 752
Mike Carrender, CEO
Tiger Telematics, Inc.
+1 904-279-9240
James Beaven
Indigo Pearl
For and on behalf of Tiger Telematics, Inc. and Gizmondo Europe Ltd.
+44 208 964 4545
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.