Trade association TIGA has seen its lobbying for games tax relief picked up by UK tabloid The Sun.
The Rupert Murdoch-owned paper, a supporter of the current Conservative-led coalition government, today gave a page to TIGA boss Richard Wilson.
In an article entitled "It's taxman's Call of Duty to give us a Lara help", Wilson's editorial emphasised the possible financial benefits to Britain in the event the next Budget included financial incentives for game companies.
"The British videogames industry is competing with one hand tied behind its back," wrote Wilson, in a piece heavily focused on the threat of overseas competition. The potential to create new jobs was also addressed.
Lobbying for tax breaks has increased of late, following claims by Ian Livingstone that chancellor of the exchequer George Osborne was considering giving the industry his ear.